Responsibilities

• Own the development and execution of integrated marketing campaigns across digital, social, in-store, and local channels
• Translate brand positioning into clear, compelling campaign concepts and messaging frameworks
• Lead planning for menu launches, seasonal initiatives, and brand moments
• Lead storytelling for the brand across consumer touchpoints, bringing the brand to life in creative and engaging ways
• Define and uphold the visual and editorial standards across both brands
• Lead creative direction for photoshoots and content capture, including shot lists, styling, and asset needs
• Support asset pitching to leadership for approval and ensure all creative outputs meet brand standards
• Own the creative pipeline in partnership with the Graphic Designer
• Maintain brand standards outlined in the brand book, ensuring all copy is on-brand, relevant, and consistently applied
• Write and refine campaign messaging, headlines, and key brand moments

Requirements

• 6+ years of experience in brand management, marketing, or related roles
• Experience in QSR, wellness, fitness or lifestyle brands strongly preferred
• Proven ability to lead integrated campaigns and brand initiatives
• Strong creative instinct and visual taste level
• Exceptional copywriting and storytelling skills
• Experience managing cross-functional teams and external partners
• Ability to balance strategic thinking with hands-on execution
• Highly organized, detail-oriented, and able to thrive in a fast-paced environment
• Must be willing to travel and work Saturdays as needed

Preferred

• The Ideal Candidate thinks like a brand owner, not just a marketer
• Brings both creative vision and operational discipline
• Is as comfortable on set at a shoot as they are building a campaign strategy
• Can manage multiple brands while maintaining clarity, focus, and differentiation
• Understands how brands build community, creating an identity that consumers connect with and want to be part of, not just buy from.
• Must be willing to travel and work Saturdays as needed