Senior Brand Manager, Specialty

Victor, NY (On-site)

$145K/yr – $206K/yrSenior Level5+ years expFull time

Posted 2 hrs ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and execute marketing strategy and education for SEC scleral and hybrid brands in the US and Americas, coordinate with professional affairs, manage the PAA budget, and serve as the main liaison for Canada/LATAM and partners, while driving product development, licensing, KOL engagement, philanthropy, and event coverage.

  • Marketing strategy and educational content across SEC scleral and hybrid brands
  • Cross-functional collaboration with R&D, professional affairs, and international partners
  • Budget ownership, licensing coordination, KOL management, and events leadership

Job Description

Responsibilities

  • Develop marketing plans and strategies for all SEC scleral and hybrid brands in the US
  • Develop strategy and educational content for the Americas by working with professional affairs team to develop and write content for SEC events, including BTL and scleral strides as well as presentations for tradeshows and other events
  • Create educational content for events such as BTL’s scleral strides, tradeshows, and corporate account events
  • Responsible for owning and managing PAA budget, including the prioritization of educational opportunities (both internal and external)
  • In addition to US responsibilities, will also serves as key point person for the Canadian and LATAM teams (including product training) as well as different suppliers and international business partners.
  • Serve as main contact for 3rd party licensing agreements, including contract negotiations
  • Consult with R&D and Global marketing on product development projects. This includes: adding features and options to our product offering, modifications of design, configuration of defaults parameters, and trial set configuration
  • Continually research and analyze new technology opportunities to recommend, where appropriate, product extensions for company growth.
  • Responsible for recruiting and relationship management of Specialty KOL’s and associations (SLS, GPLI, Woo U, etc)
  • Oversee and manage philanthropic programs

Requirements

  • Extensive knowledge and expertise in the specialty contact lens industry is vital to this role
  • Strong presentation skills, including creating extensive presentations and speaking in front of large groups, including eye care professionals.
  • Demonstrated ability to ask tough questions and challenge the status quo
  • Exceptional relationship management skills and demonstrated ability to influence others and mobilize cross-functional teams
  • Demonstrated ability to lead cross-functional teams and remain resilient in fast-paced, changing environments
  • Excellent listening and negotiation skills
  • Ability to develop and deliver on strategic initiatives
  • Ability to speak French a plus (for Canadian markets)
  • A minimum of 5 years experience in the Contact lens industry /Optical related industry.
  • Experience in contact lens industry – specialty lens experience strongly preferred

CooperVision

CooperVision, a unit of The Cooper Companies, Inc. (NASDAQ: COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of monthly, two-week and daily disposable contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism and presbyopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit coopervision.com.

Founded in 1980
San Ramon, California, USA
7.4K employees (341 in marketing)

Traffic Signals

Monthly Visitors
481.1K
Traffic Source Mix
Search
37.9%
Direct
55.9%
Referral
5.1%
Social
0.6%
Paid
0.3%

Headcount Trend

Current headcount: ~7.4K

Marketing Team

Marketing Team Size
289 (4% of company)
Median Career Experience
19 years
Median Tenure
5.7 years
Marketing Roles Posted (Last 30 Days)
2

Recent News