Senior Brand Manager, Specialty

Responsibilities

• Develop marketing plans and strategies for all SEC scleral and hybrid brands in the US
• Develop strategy and educational content for the Americas by working with professional affairs team to develop and write content for SEC events, including BTL and scleral strides as well as presentations for tradeshows and other events
• Create educational content for events such as BTL’s scleral strides, tradeshows, and corporate account events
• Responsible for owning and managing PAA budget, including the prioritization of educational opportunities (both internal and external)
• In addition to US responsibilities, will also serves as key point person for the Canadian and LATAM teams (including product training) as well as different suppliers and international business partners.
• Serve as main contact for 3rd party licensing agreements, including contract negotiations
• Consult with R&D and Global marketing on product development projects. This includes: adding features and options to our product offering, modifications of design, configuration of defaults parameters, and trial set configuration
• Continually research and analyze new technology opportunities to recommend, where appropriate, product extensions for company growth.
• Responsible for recruiting and relationship management of Specialty KOL’s and associations (SLS, GPLI, Woo U, etc)
• Oversee and manage philanthropic programs

Requirements

• Extensive knowledge and expertise in the specialty contact lens industry is vital to this role
• Strong presentation skills, including creating extensive presentations and speaking in front of large groups, including eye care professionals.
• Demonstrated ability to ask tough questions and challenge the status quo
• Exceptional relationship management skills and demonstrated ability to influence others and mobilize cross-functional teams
• Demonstrated ability to lead cross-functional teams and remain resilient in fast-paced, changing environments
• Excellent listening and negotiation skills
• Ability to develop and deliver on strategic initiatives
• Ability to speak French a plus (for Canadian markets)
• A minimum of 5 years experience in the Contact lens industry /Optical related industry.
• Experience in contact lens industry – specialty lens experience strongly preferred