Senior Brand Manager, smartwater & vitaminwater

Responsibilities

• Lead annual brand planning, translating long-term strategy and business objectives into clear priorities and actionable plans.
• Drive the day-to-day business agenda across smartwater and vitaminwater, connecting brand, innovation, marketing and commercial priorities.
• Monitor brand and business performance, identify opportunities and risks, and develop clear recommendations for leadership.
• Champion the consumer, translating insights, cultural trends and marketplace performance into brand strategy, innovation and activation.
• Lead priority innovation and growth initiatives from strategy through commercialization, including development of business cases and investment recommendations.
• Lead integrated marketing initiatives and agency partners, ensuring creative and activation deliver against brand strategy, consumer insight and business objectives.
• Partner across Commercial, Sales, Finance, Insights, R&D, Supply Chain, bottlers, customers and agency partners to drive alignment and marketplace execution.
• Manage brand budgets and investment priorities while establishing clear ownership, timelines and decision points to keep work moving.

Requirements

• Bachelor’s degree in Marketing, Business, Communications or a related field required.
• 6+ years of experience in brand marketing, general management, innovation, commercial marketing or a related field.
• Experience leading complex brands, portfolios or large-scale marketing initiatives.
• Demonstrated ability to lead cross-functional teams and move initiatives from strategy through execution.
• Brand strategy, annual planning and integrated marketing
• Consumer insights and analytical problem-solving
• Business and financial analysis, budget management and investment prioritization
• Innovation and commercialization
• Commercial and marketplace understanding
• Cross-functional leadership, influence and executive communication

Preferred

• MBA or equivalent advanced degree preferred.
• CPG, beverage, retail or other fast-moving consumer category experience preferred.

Benefits

• full range of medical, financial, and/or other benefits, dependent on the position, is offered.