Associate Brand Manager

White Plains, NY (On-site)

$80K/yr – $95K/yrMid Level1+ years expFull time

Posted 3 hrs ago

Job Summary

Owns project management, budget tracking, reporting, and internal brand communications to support the annual brand plan, influencer activities, and cross-functional activations.

  • Manage timelines and workbacks for key ABTL projects
  • Aggregate performance data and track KPIs to drive action

Job Description

Responsibilities

  • Project management: Create and manage project timelines on key ABTL projects (innovation, creators, ad hoc overlay plans) developing and maintaining timelines, workback schedules, and status trackers to ensure on-time, on-budget delivery across all initiatives
  • Budget Management: Track and manage the brand marketing budget, maintaining up to date spend trackers, coordinating PO processing and invoice reconciliation with finance, and flagging variances or risks to the Brand Manager
  • Reporting: - Compile and distribute monthly brand performance reports, consolidating data across media, social, sales, and brand health metrics, providing clear analysis of key trends, insights, and recommended actions - Track and report against KPIs for the priority market plans and activations, consolidating data from cross functional teams
  • Internal engagement: Support the development and execution of internal engagement initiatives, creating and distributing brand updates, campaign showcases, distributor newsletters, etc.
  • Compliance: Ensure all brand marketing materials, campaigns, and activations comply with relevant legal, regulatory, and industry requirements, coordinating the legal review and approval process for all content and communications
  • Brand planning: Support the Brand and Commercial Marketing team in the development of the annual brand plan
  • Creators/influencer: Support brand manager/director with selection of creators, creator briefs, KPIs and reporting

Requirements

  • Bachelor’s degree required

Preferred

  • 1+ years of commercial experience (Brand Marketing, Social Media)
  • Project management experience

Benefits

  • Benefits - Medical/Dental/Vision + Matching 401k Plan
  • Vacation – 20 Days Paid Vacation & Unlimited Wellness Days
  • $200 Monthly Beverage Allowance
The HEINEKEN Company logo

The HEINEKEN Company

4.3 Glassdoor

HEINEKEN - the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 500 international, regional, local, and speciality beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management.Through our "Brew a Better World" strategy, sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets.We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Stay informed: https://www.theheinekencompany.com/newsroomPlease enjoy our brands responsibly and only share our posts with those who are of legal drinking age.

Founded in 1900
Amsterdam, North Holland, NLD
43K employees (3,519 in marketing)
87% recommend to a friend
89% CEO approval

Salaries

Posted range

$80K/yr – $95K/yr

Taken straight from the job posting.

The middle of this range ($88K) is 12% below the median base salary for Brand Manager roles in the United States ($99K).

Brand Manager median pay in the United States

$100K/yr

Most pay falls between $83K and $115K. Based on 164 salaries.

See all The HEINEKEN Company salaries

Marketing Team

Marketing Team Size
2,876 (7% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
$2.4B
Post IPO Debt, 7 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $2.4B
  • Apr 2025
    Post IPO Debt • $1B
  • Jun 2024
    Post IPO Debt • $965.9M

Traffic Signals

Monthly Visitors
390.4K
Traffic Source Mix
Search
36.6%
Direct
39%
Referral
12.8%
Social
10.5%
Paid
0.8%

Headcount Trend

Current headcount: ~42.6K
The HEINEKEN Company logo

Associate Brand Manager

The HEINEKEN Company · White Plains, NY · On-site