Brand Manager

Responsibilities

• Own brand plan and financials. Build comprehensive short and long-term brand strategies across the homestyle segment, balancing volume growth, profitability, and sustainable growth objectives.
• Drive omnichannel growth. Develop targeted plans and activation strategies for key strategic growth channels / customers; collaborating closely with Sales to unlock new opportunities and accelerate business development.
• Bring our category and brand growth vision to life. Lead strategic initiatives aligned to growth priorities to expand Freshpet’s reach, deepen engagement among our most valuable customers and build lasting brand loyalty.
• Co-develop innovation pipeline. Partner with the Innovation team to build out multi-year innovation grid, including breakthrough innovation as well as renovation / upgrades to existing recipes to deliver elevated brand experiences to existing and prospective pet parents that are worth paying more for.
• Plan and execute launches. Lead launch planning, forecasting and execution for the homestyle portfolio, including timelines, cross-functional readiness, retailer and consumer communications, and post-launch performance reviews.
• Lead packaging for “homemade” portfolio. Write packaging design briefs and guide design development and approvals with Packaging, Creative, and R&D.
• Drive brand performance. Evaluate results against plan and develop data-driven recommendations for ways to better meet and exceed short & long-term business goals, as well as identify insights to inform strategic growth plans.
• Optimize Growth and Productivity. Lead continuous improvement initiatives that raise the brand's growth contribution and productivity, including reformulations, spend effectiveness and portfolio mix.
• Drive Superior Quality. Champion and partner with Quality and R&D to champion and implement key initiatives to enhance the product quality and experience for pets and pet parents.
• Manage and lead multiple cross-functional teams. Work with R&D, Operations, Packaging, Market Research, and Sales to align and implement brand initiatives, and ensure the brand strategy is communicated, understood and implemented across the organization.

Requirements

• MBA with 2-4 years of experience in a similar or related role preferred, ideally experience working in CPG Food or Pet Brand Marketing.
• BS/BA with 5 years of experience in a similar or related role.
• Passion for pets and a belief that they deserve the best food on the planet
• Experience building forecasts and business cases; strong analytics and financial acumen
• Ability to turn complex data into clear, actionable insights
• Excellent communication and presentation skills, with the ability to influence and align cross-functional stakeholders without formal authority
• Strong project management skills, including setting milestones and delivering against deadlines
• A consumer-first, creative, and strategic mindset, and the ability to manage multiple projects at once and execute with excellence.
• Location: Bedminster, NJ; commute to Bedminster, NJ headquarters and work in the office three days per week
• Travel up to 10%

Preferred

• Experience in CPG food or pet brand marketing
• Proficiency with Circana (formerly IRI) or NielsenIQ data

Benefits

• The range for this position is: $135,000 – 175,000 base salary. Bonus and equity offered.
• At Freshpet, we offer a competitive salary and an excellent benefits package, including medical, dental and vision insurance, basic and optional life insurance, short- and long-term disability protection, flexible spending accounts, and a 401(k) plan with company match, paid parental leave, pet insurance, tuition assistance, a generous PTO plan and so much more!
• Freshpet is an Equal Opportunity Employer. All employment decisions are made without regards to race, color, national origin, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, marital or domestic/civil partnership status, genetic information, citizenship status (although applicants and employees must be legally authorized to work in the United States), uniformed service member or veteran status, or any other characteristic protected by applicable federal, state, or local law (“protected characteristics”).
• Disclaimers The salary range provided above is the range of the wages that we will pay for the listed position. A final determination on the wages within this range is based on a number of non-discriminatory factors, including but not limited to the required work location, previous work experience, skill set, and wage rates for comparable positions.