Brand Manager, Eggo Innovation

Responsibilities

• Innovation Strategy and Pipeline – Lead the development and execution of a 3–5 year innovation strategy that delivers sustainable growth through new platforms and penetration driving product launches. Responsible for all aspects of product development from concept through to commercialization.
• Portfolio Architecture and Renovation – Set the strategic direction for our future portfolio, including recipe improvement and optimization, pack/price architecture initiatives, and margin enhancement projects that strengthen the Eggo portfolio.
• Consumer-Centric Marketing Leadership – Champion the voice of the consumer, translating insights, emergent eating trends, and friction points into commercially viable innovation propositions. Lead and participate in ideation workstreams, leveraging consumer insights to develop winning innovation.
• Team Leadership & Talent Development – Lead, coach, and develop one direct report and multi-functional project teams and agency partners to build and execute successful new product launches, partnerships, and re-stages.

Requirements

• Bachelor's degree; MBA or Master's degree in Marketing, Business Management, or a related field strongly valued.
• Progressive marketing leadership experience, including experience leading, coaching, and developing teams.
• Demonstrated experience in brand management, including brand strategy, innovation, and business growth leadership.
• Proven ability to effectively engage, influence, and collaborate with senior leaders and company executives.

Benefits

• Benefits include medical, dental, vision, life, accidental death & dismemberment insurance, employee assistance program, short-term disability coverage, and long-term disability insurance.
• Also, voluntary income protection benefits such as supplemental life, accident as well as a 401(k) plan with company contributions is available.
• Part-time employees may have access to benefits on a pro-rated basis.