Senior Brand Manager

Responsibilities

• Own the long-term vision, positioning, and growth strategy for NeeDoh®, Lava®, Big Wheel®, and other Schylling brands.
• Develop brand and line plans, growth initiatives, and innovation roadmaps.
• Champion brand consistency across all consumer touchpoints including packaging, retail, digital, social media, PR, licensing, and events.
• Identify opportunities to expand brand reach through new product categories, partnerships, collaborations, and licensing programs.
• Manage brand performance against revenue, profitability, and market share goals.
• Analyze sales data, retail trends, consumer insights, and competitive activity to drive business decisions.
• Lead assortment planning and product portfolio optimization.
• Develop business cases for new product concepts and brand extensions.
• Partner with Product Development teams from concept through commercialization.
• Translate consumer and retailer insights into innovative products and experiences.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in brand management, product marketing, consumer products, or related fields.
• Experience in toys, games, collectibles, licensing, entertainment, or consumer products.
• Proven experience managing brands and launching successful products.
• Strong analytical skills and ability to translate data into actionable business strategies.
• Excellent communication, presentation, and project management skills.
• Ability to manage multiple priorities in a fast-paced environment.

Benefits

• Schylling offers a competitive benefits package that includes medical and dental with an 80% company contribution, vision insurance, company-paid life and disability insurance, PTO and 10 paid holidays, product discount, and a 401(k) with company match.