Senior Brand Manager at Flora Food Group | Hackensack, NJ | $160K/yr – $175K/yr

Flora Food Group

Senior Brand Manager

Hackensack, NJ (Hybrid)

$160K/yr – $175K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive brand leadership and P&L ownership for a $50M+ business with a consumer-first, cross-functional focus.

Must-have: 6–10 years brand/CPG experience and data-driven decision-making.
Standout: Balance large-scale corporate work with entrepreneurial agility across ecosystems.

Job Description

Responsibilities

Act as the general manager owning the P&L of 50M + and leading the brand’s strategic direction across equity, innovation, and commercial performance.
Lead development and execution of the annual brand plan, ensuring alignment with business goals, sustainability priorities, and consumer needs.
Manage brand positioning, visual identity, and messaging across all touchpoints.
Champion consumer-first thinking, translating insights into bold strategies that deepen relevance and household penetration.
Drive end-to-end commercialization strategy, from product development to in-market execution, ensuring seamless integration across channels.
Partner closely with Sales and Shopper Marketing teams to develop and execute retail activation plans that drive conversion and visibility across key customers.
Build compelling customer sell-in stories and retailer-specific programs that reflect brand priorities and shopper behavior.
Lead business performance tracking and reporting, leveraging syndicated data and internal KPIs to inform decisions and course-correct as needed.
Manage forecasting, budgeting, and financial planning with rigor and agility.
Partner with Category Innovation, R&D, and Supply Chain teams to bring new products to market—from ideation to commercialization.
Drive portfolio strategy to optimize mix, pricing, and pack architecture in line with consumer and customer needs
Oversee integrated marketing campaigns including TV, digital, social, shopper, and influencer programs.
Collaborate with Creative and Media teams to ensure content is insight-led and brand-consistent.
Develop brand toolkits and assets for sales and customer teams.
Ensure content is insight-led, culturally resonant, and consistent with brand identity and tone.
Inspire and align cross-functional teams around brand priorities, fostering a culture of accountability, creativity, and collaboration.
Serve as a key voice in leadership forums, representing the brand’s perspective and advocating for consumer-centric growth.

Flora Food Group

3.7 Glassdoor

The driving force behind our success are the circa 4,700 Flora Foodies who live our purpose every day and are engaged in our mission, delivering through our values of Performance, Care and Passion. Results Matter. With an ‘Always Day 1 mindset’. Always one step ahead, driven by data, with a finger on the pulse – our customers and consumers are at the heart. We identify the sweet spot; we relish challenge; we own it. We're agile decision-makers, with the courage to pivot, we sometimes fail fast - but learn even faster. Kindness wins. With a long-term focus on building a sustainable future, Flora Foodies show the 'Courage to Care' for each other, our communities, and the next generation. We believe in doing the right thing and 'Come As You Are' is not just a saying; it's an invitation to be authentic and bring your whole, true self to work. Difference brings angles and ideas to the party – we want you to be you. Passion fuels our Next Generation of the Food journey. Full of energy and possibility, Flora Foodies constantly raise the bar, driving the Flora Food Group and one another forwards. We're a team of food lovers and enthusiasts – our sum is truly greater than our parts, and we absolutely love what we do.

Founded in 2018

Amsterdam, North Holland, NLD

3.7K employees (388 in marketing)

www.florafoodgroup.com

69% recommend to a friend

77% CEO approval