Responsibilities

• Own and evolve brand strategy, grounded in consumer, category, and competitive insights
• Build and lead robust innovation pipeline for a portfolio of on-trend brands uncovering white space opportunities and supporting portfolio growth (consumer insight àSKU decisions)
• Develop and execute integrated brand plans across retail, e-commerce and owned channels
• Translate strategy into clear go-to-market plans that drive distribution, velocity, and household penetration
• Lead commercialization of innovation from concept through launch, partnering cross-functionally to ensure executional excellence
• Drive performance through data, leveraging analytics to optimize campaigns, product mix, and channel strategy
• Champion brand storytelling with clear, differentiated messaging that reinforces premium positioning and consumer relevance
• Lead and develop junior team members (ABMs/BMs), fostering strong strategic thinking and executional rigor
• Manage brand P&L, including forecasting, pricing, and promotional strategy to deliver against financial targets
• Develop plans for U.S. regional grocery excellence and support national expansion with a strong understanding of the retailer dynamics

Requirements

• Bachelor's degree in Marketing, Business, or related field
• 5-8 years of experience in CPG brand management, brand marketing, or marketing management within North American market is strongly preferred (pet category experience is an asset)
• Proven ability to work cross-functionally
• Experience managing a brand across multiple markets
• Experience managing agencies and developing campaigns
• Data fluency, comfortable with syndicated data and able to make decisions
• Creative thinker and problem solver that is self-motivated
• Strong communication and presentation skills
• Project management experience, with a solid understanding of project management principles and techniques
• Strategic thinker able to identify long-term opportunities and trends

Preferred

• Possesses a sense of urgency; self-motivated and detail-minded
• Exceptional time management and organizational skills
• Creative Mindset- Insightful thinking as well as an aptitude for creative, out of the box thinking to develop compelling messaging and product campaigns
• Trend Savviness- proficient in conducting category growth and analyzing consumer trends to inform brand strategy
• Proficient in using data to measure and evaluated brand performance and making data-driven decisions
• Ability to work under pressure and manage multiple teams at once to meet deadlines
• Loves pets!

Benefits

• Employee Assistance Program
• Perkopolis Discount Program
• Tuition Reimbursement Program
• Career Advancement Opportunities
• Employee Referral Bonus Program
• Casual Dress Code
• Social Club Committee
• Anonymous Employee Engagement Surveys
• Safety Shoe Reimbursement
• Dog-Friendly Office