Responsibilities

• Act as the general manager owning the P&L of 50M + and leading the brand’s strategic direction across equity, innovation, and commercial performance.
• Lead development and execution of the annual brand plan, ensuring alignment with business goals, sustainability priorities, and consumer needs.
• Manage brand positioning, visual identity, and messaging across all touchpoints.
• Champion consumer-first thinking, translating insights into bold strategies that deepen relevance and household penetration.
• Drive end-to-end commercialization strategy, from product development to in-market execution, ensuring seamless integration across channels.
• Partner closely with Sales and Shopper Marketing teams to develop and execute retail activation plans that drive conversion and visibility across key customers.
• Build compelling customer sell-in stories and retailer-specific programs that reflect brand priorities and shopper behavior.
• Lead business performance tracking and reporting, leveraging syndicated data and internal KPIs to inform decisions and course-correct as needed.
• Manage forecasting, budgeting, and financial planning with rigor and agility.
• Partner with Category Innovation, R&D, and Supply Chain teams to bring new products to market—from ideation to commercialization.

Requirements

• 6–10 years of experience in brand management, marketing and Communications within the food or CPG industry. MUST UNDERSTAND TOP FOOD TRENDS INCLUDING CELEBRITIES AND INFLUENCERS
• Proven ability to drive brand growth through consumer-first strategies and cross-functional leadership.
• Strong analytical skills and business acumen, with proficiency in tools such as Nielsen, IRI, or similar data sources.
• Effective project manager who thrives in fast-paced, collaborative environments.
• Bachelor’s degree required; MBA preferred.
• Demonstrated ability to balance large-scale corporate environments with entrepreneurial agility, showing comfort with ambiguity, speed, and resourcefulness.
• Strategic thinker with mental agility to shift between high-level vision and hands-on execution across functions.
• Experience in purpose-led storytelling and building culturally resonant brands.
• Strong track record of leading cross-functional teams and influencing across matrixed organizations to deliver results
• Will to travel up to 15% for agency meetings, plant visits, and customer activations.

Preferred

• Ideal to have worked in a large CPG AND start up environment. Scrappy is the name of the game!