Senior Brand Manager

New York City, NY (Remote)

$100K/yr – $140K/yrSenior Level5+ years expFull time

Posted 4 days ago

Job Summary

Own the brand and its resonance across social and digital channels, translating business goals into actionable content and integrated campaigns while leading creative development, client stewardship, and cross-functional collaboration.

  • Own brand strategy, messaging, and platform-native execution across campaigns
  • Lead cross-functional workstreams with strategy, social, influencer, and production teams
  • Partner with analytics to optimize content performance and real-time storytelling

Job Description

Responsibilities

  • Brand & Strategic Management
  • Support and evolve the brand voice, positioning, and messaging across social and digital channels
  • Translate business goals into actionable content and campaign strategies
  • Contribute to the development of integrated campaigns, social franchises, and always-on content
  • Stay attuned to cultural trends, audience behaviors, and the evolving tech landscape
  • Creative & Executional Leadership
  • Partner with Creative and Production teams to bring ideas to life from concept through delivery
  • Ensure work is platform-native, on-brand, and culturally relevant
  • Provide thoughtful feedback to elevate creative quality and effectiveness
  • Balance long-term brand building with fast-moving, real-time social content

Requirements

  • 5-8+ years of experience in brand management, strategy, or account leadership (agency or in-house)
  • Strong knowledge of social-first content and platform behaviors (TikTok, Instagram, YouTube, etc.)
  • Proven ability to support and execute integrated campaigns
  • Strong communication and client-facing skills
  • Experience working in fast-paced, production-driven environments
  • A balance of strategic thinking and executional excellence

Preferred

  • Experience supporting product marketing or launches in the retail space
  • Exposure to influencer or creator-led campaigns
  • Familiarity with emerging platforms, AI-driven content, or new media formats

Benefits

  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Unlimited Paid Time Off (in addition to Vacation, Sick & Public Holidays)
  • Family Leave (Maternity, Paternity)
  • Training & Development
  • Work From Home/Hybrid Days
Conscious Minds logo

Conscious Minds

We hold one core belief more deeply than any other. It’s the hill we will likely die on, the “Rosebud” whisper we’ll take to our grave. Here it is: Storytelling is the currency of human connection. Whether over coffee, around a campfire or depicted on a screen, stories captivate us, and can move us to change behavior or think differently.For brands, that means the only marketing messages that live more than a split second in the minds of consumers, are those shaped into emotionally-immersive stories. We are a band of story-crafting messengers, and we love what we do.

Founded in 2008
Pasadena, California, USA
70 employees (43 in marketing)

Salaries

Posted range

$100K/yr – $140K/yr

Taken straight from the job posting.

The middle of this range ($120K) is 18% below the median base salary for Senior Brand Manager roles in the United States ($147K).

Senior Brand Manager median pay in the United States

$147K/yr

Most pay falls between $122K and $160K. Based on 76 salaries.

See all Conscious Minds salaries

Marketing Team

Marketing Team Size
18 (26% of company)
Median Career Experience
19 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
3.4K
Traffic Source Mix
Search
29.2%
Direct
46.9%
Referral
5.4%
Social
16.9%
Paid
1.5%

Headcount Trend

Current headcount: ~70
Conscious Minds logo

Senior Brand Manager

Conscious Minds · New York City, NY · Remote