Responsibilities

• Brand Strategy Leadership: In partnership with Sr. Brand Director, develops US Brand Strategy inclusive of overall growth strategy, local positioning, tactical plans, price/value proposition, strategic target activation, and new product strategies.
• Communications Leadership: partners with Global Marketing team to build compelling creative campaigns and leads US agency partner relationship to deliver breakthrough media & marketing activations.
• Business Management and Tracking: Leads team in continuous business performance analysis, demonstrating thorough understanding of P&L drivers. Builds and executes action plans to achieve goals. Anticipates and incorporates internal and external factors that could impact the P&L for the business. Leads brand team in budget management.
• Go-To-Market Strategist: Deep understanding of Customer channels and product route to market; ability to partner with Sales and Supply Chain through planning, innovation and sell-in processes.
• Program Evaluation: Analyses program results and marketplace dynamics to provide on-going marketing mix recommendations.
• People Management & Leadership: Supports development and evolution of internal brand management organization through effective recruitment, management, and coaching of team. Partners with local and global cross-functional leaders to drive decision making in matrixed organization.
• New Product Management: Identifies opportunities with Innovation team and works with Innovation team to implement plans for line extensions and new product introductions, ensuring effective and on-time route to market and proficient P&L management.

Requirements

• Minimum Bachelor's degree required, MBA preferred
• Minimum 7 years of progressive CPG Brand Marketing experience
• Must have experience managing multiple projects at once in a fast paced, growth focused, matrixed environment.
• Must be proficient in POS and panel data analysis (Nielsen/IRI); proven experience translating data into insights, demonstrating strong storytelling, leadership, teamwork, and strategic thinking skills.
• Must have prior agency management experience including media, creative, and public relations.
• Must have experience overseeing or executing Shopper Marketing strategy and be well-versed in omni-channel marketing tactics.
• Must have previously managed a marketing budget.
• Ability to enroll and align leaders at all levels through effective storytelling and clearly articulated (verbal and visual PowerPoint) strategic thinking.
• Must be an independent and proactive contributor that can excel in changing and ambiguous situations.
• Ability to communicate (both verbally and in writing) concisely and effectively within function and with direct reports, cross-functional team, and agency partners.

Benefits

• Base Salary: $160,000 - $170,000
• Bonus Opportunity: 23%
• PTO and Medical, Dental and Vision Benefits from Day 1
• 401k Match
• Hybrid work schedule in Chicago