Responsibilities

• Brand Strategy & Leadership
• Establish, align, and execute the commercial strategy for the assigned brand in North America.
• Develop and manage annual brand plans, programs and integrated campaigns that achieve growth and profitability objectives.
• Translate brand strategy into actionable annual plans, KPIs, and measurement frameworks.
• Monitor the competitive landscape and translate insights into actionable brand and go-to-market strategies.
• Serve as the key liaison between marketing, sales, and executive leadership to communicate performance and identify opportunities.
• Product Strategy & Lifecycle Management
• Lead product lifecycle strategy from launch through maturity and end-of-life, balancing market needs, profitability, and portfolio fit.
• Partner with Global Marketing and R&D to inform innovation and go-to-market readiness.
• Marketing Execution & Innovation

Requirements

• Bachelor’s degree required; MBA preferred.
• Minimum 8 years of marketing experience in medical devices, aesthetics, or life sciences.
• Proven success developing and executing brand plans, product launches, and marketing programs in complex, cross-functional organizations.
• Demonstrated experience in product lifecycle management and cross-functional commercialization (R&D, Regulatory, Clinical).
• Demonstrated experience managing all aspects of the marketing mix—product, price, place, and promotion.
• Strong financial acumen with experience managing A&P budgets and vendor contracts.
• Excellent communication, leadership, and project management skills with the ability to influence across functions and levels.
• Strong knowledge of digital marketing, omnichannel engagement, and analytics.
• Ability to think strategically and execute with operational excellence in a matrixed environment.
• Experience collaborating across commercial, clinical, and creative functions to achieve business alignment.

Preferred

• Demonstrates curiosity, accountability, and the ability to lead through influence.
• Operates with a growth mindset and a collaborative approach to problem-solving.
• Balances analytical rigor with creative intuition in marketing decisions.
• Communicates with clarity and confidence, driving alignment across teams.

Benefits

• Benefits package includes a comprehensive Medical (includes Prescription Drug), Dental, Vision, Flexible Spending Accounts, 401(k) with matching company contribution, discretionary time off, paid sick time, tuition reimbursement, parental leave, short-term and long-term disability, life insurance, accidental death & dismemberment insurance, paid holidays, employee referral bonuses and employee discounts.