Responsibilities

• Brand & Campaign Strategy: Translate LifeLock's brand positioning, audience insights, and competitive dynamics into messaging architecture and scalable campaign platforms.
• Own messaging development for key initiatives, crafting value propositions, key selling points, and product narratives that translate brand and product strategy into clear, differentiated positioning.
• Design campaign architecture for key initiatives, defining strategic platforms, messaging hierarchies, and audience segmentation.
• Ensure brand principles and guardrails are reflected in every campaign brief and creative territory.
• Author comprehensive campaign briefs grounded in audience insight, product differentiation, and measurable business goals.
• Creative Development & Production: Champion bold, insight-driven creative thinking, pushing beyond category norms to develop breakthrough campaign platforms and brand moments that differentiate LifeLock in market and in culture.
• Generate and shape high-impact creative territories for key initiatives and launches, translating brand and GTM strategy into concepts that inspire teams and drive measurable brand and business results.
• Partner closely with in-house agency and creative teams to concept, develop, and produce video, digital, social, and paid media assets that are both brand-elevating and performance-oriented.
• Own the creative production process end-to-end, from briefing and concepting through review, approval, and final asset delivery, ensuring quality and brand consistency at every stage.
• Build scalable creative toolkits and playbooks that enable efficient cross-channel and cross-geo production in a modern, AI-first way.

Requirements

• 10+ years of experience in creative development, brand campaign strategy, or integrated marketing, ideally within subscription software, cybersecurity, identity protection, or financial services.
• Proven experience leading creative development and production for large-scale brand campaigns or major product launches.
• Strong creative judgment with a track record of partnering with in-house or external agencies to produce breakthrough, performance-oriented creative.
• Strong expertise in brand positioning, messaging architecture, and integrated campaign systems.
• Experience balancing long-term brand building with short-term GTM and business goals.
• Strong understanding of full-funnel marketing and GTM integration.
• Experience working within complex, global, matrixed organizations.
• Strong communication and storytelling skills with the ability to influence senior stakeholders without direct authority.
• Analytical fluency and ability to connect creative and brand strategy to measurable outcomes.
• Demonstrated curiosity and applied use of AI in creative and campaign workflows preferred.

Preferred

• Demonstrated curiosity and applied use of AI in creative and campaign workflows preferred.

Benefits

• 401(k) match
• health insurance options
• disability coverage
• life insurance
• unlimited paid time off