Responsibilities

• Build and own top-of-funnel workflow automations like lead and account scoring, intent and buying-signal detection, inbound enrichment and routing, speed-to-lead triggers, and proactive outbound plays off marketing signal
• Partner closely with Demand Gen, Lifecycle Marketing, and SDR leadership to translate business needs into automation requirements and iterate based on feedback
• Own the instrumentation behind MQL definitions and the marketing funnel; build the insight layer that answers what converts, where leads stall, which sources and campaigns produce real pipeline, and whether our qualification criteria still hold
• Build the connective tissue between Marketing and SDRs; lead lifecycle and handoff logic, routing and assignment rules, follow-up SLAs, and the feedback loop that tells marketing which leads were actually worth working
• Build tooling that surfaces the right account and prospect context for SDRs at the right moment; before first touch, during inbound follow-up, and ahead of campaign and event pushes
• Push the limits of Clay and extend our platform into new use cases, feed our product team innovative ideas, dogfood new features and; act as a practitioner evangelist of Clay infrastructure and GTM Engineering
• Partner deeply with GTM leaders and frontline teams to understand how our demand motion works today and where it breaks
• Own projects end-to-end, from discovery and prototyping through rollout, adoption, and iteration; identify opportunities to automate, augment, or redesign workflows using AI, data, and better systems design
• Design systems that improve speed, visibility, data quality, and execution across the funnel; connect systems through APIs, webhooks, integrations, and automation layers so information moves cleanly across the stack
• Measure performance, adoption, and business impact of what you build, then improve it over time

Requirements

• At least 6-10 years working in a combination of Marketing Ops, RevOps, GTM Engineering or other similar applied technical discipline
• At least 3 years in Marketing Ops/Demand Gen Ops or GTM Engineering or equivalent
• Experience building, developing or connecting core systems like Salesforce and adjacent GTM systems including hands on experience with marketing automation and inbound tooling such as HubSpot, Marketo, Customer.io , or Braze, and intent/enrichment layers such as 6sense, Demandbase, Clearbit, or Common Room
• Fluency with the mechanics of the marketing funnel; lead lifecycle design, scoring models, routing logic, attribution, deliverability and database health, and funnel conversion and velocity metrics
• Proven ability to build and problem solve with methods incorporating Python, JavaScript, SQL, or TypeScript; we pull our own data on this team
• Track record of deploying and building AI-powered internal tools, automations, or agentic workflows
• Experience using data warehouses, BI tools, or event-driven systems
• Executive presence -- you communicate concisely and confidently even about technical topics with non technical people while simultaneously communicating business requirements to technical audiences
• Proven ability to operate effectively in ambiguous and fluid hypergrowth environments -- you not only embrace change but drive it

Preferred

• Experience building in Clay as a primary workflow or enrichment layer is not required but is highly preferred (successful candidates with no experience in Clay will show increasing proficiency throughout the interview process)
• Bonus points for experience in analytics engineering, data science and /or programming languages