Senior Brand Director, Kerrygold

Responsibilities

• Brand Strategy Development: Lead the development and implementation of comprehensive brand strategies to achieve annual and long-range business objectives. Define where the brand competes, how it wins, and how it scales across key categories, channels, and consumer opportunities.
• Annual and Long-Range Planning: Lead annual brand planning and support long-range strategic planning for the portfolio, translating business priorities into clear growth roadmaps, resource allocation choices, and measurable action plans.
• Market, Consumer and Competitive Analysis: Analyze category, shopper, consumer, customer, and competitive data to identify trends, market dynamics, unmet needs, and profitable growth opportunities. Translate insights into actionable strategies that strengthen brand relevance and commercial impact.
• Portfolio Strategy and Lifecycle Management: Develop and execute portfolio strategy, including product mix, innovation priorities, lifecycle management, packaging, assortment, and renovation opportunities.
• Channel, Customer and Distribution Strategy: Ensure brand strategy aligns with distribution, customer, channel, and expansion priorities. Partner with Sales and commercial teams to identify and prioritize growth opportunities across key customers, channels, and occasions.
• LATAM Go-To-Market Strategy: Develop the expansion play book on where to play and how to win with clear prioritization and sequencing of initiatives
• P&L and Business Performance Ownership: Own brand performance across revenue, margin, market share, growth objectives, and overall business health. Balance growth, profitability, brand equity, and long-term value creation.
• Pricing, Packaging and Assortment Strategy: Lead pricing, packaging, promotional, and assortment strategy in partnership with Finance, Sales, Category Management, and Customer teams. Ensure decisions support brand positioning, channel strategy, margin objectives, and consumer value perception.
• Go-to-Market Strategy: Lead go-to-market planning and sell-in of new products in collaboration with PMO, Marketing, Sales, Category, Finance, and Supply Chain. Define success metrics, align commercial teams, and adjust tactics as needed to deliver business results.
• Budget and Investment Management: Manage brand budgets, marketing investments, and resource allocation to maximize ROI, commercial value, and long-term business impact. Make tradeoff decisions across competing priorities and investment opportunities.

Requirements

• Bachelor’s degree in Marketing, Business Administration or a related field.
• At least 12 years of progressive CPG brand management, marketing, innovation or commercial leadership experience, including substantive responsibility across both brand marketing and innovation.
• At least five years of people leadership, including experience leading managers or functional leaders and developing multidisciplinary teams.
• Demonstrated accountability for brand, category or portfolio P&L performance, with a track record of growing sales, improving profitability and building brand equity.
• Proven success taking consumer-led innovation from strategy through commercialization and delivering integrated brand plans for consumer products sold through U.S. retail channels.
• Experience leading complex cross-functional initiatives and influencing executive stakeholders in a matrix organization.
• Willingness to travel domestically and internationally up to 20%.
• Authorization to work for any employer in the United States.

Preferred

• MBA or other relevant advanced degree.
• Food and beverage experience, particularly in dairy or premium consumer brands.
• Experience leading across multiple categories or channels and adapting global brand and innovation platforms for the U.S. market.
• Experience strengthening team capabilities, innovation governance and marketing effectiveness in a growing business.

Benefits

• Comprehensive benefits with region-specific offerings.
• dynamic working policy supporting flexible hours and hybrid work options.
• Ornua offers a competitive salary and annual bonus opportunity. Total Rewards at Ornua Foods North America includes medical, vision and dental coverage, a 401(k), paid time off, maternity and parental leave, flexible working, fitness reimbursement, charitable donation support, complimentary Kerrygold products, free parking and secure bicycle storage, office snacks and drinks, reward and recognition programs, volunteering opportunities, and long-service awards.