Senior B2C Digital Marketing Specialist

Responsibilities

• Campaign Leadership: Lead digital campaign planning from strategy to activation, optimization, and post-campaign analysis for product launches, seasonal programs, and always-on initiatives.
• Paid Media Management: Plan, launch, and optimize paid media across platforms like Google Ads, Meta, TikTok, and programmatic channels, including supporting retail media (Amazon Ads, Walmart Connect).
• Budget & Performance Ownership: Own campaign pacing, budget stewardship, and reallocations to optimize business outcomes.
• Measurement & Reporting: Develop measurement frameworks, set KPI targets, create performance reports, and translate findings into actionable optimization recommendations.
• Cross-functional Collaboration: Partner with product marketing, creative, channel, partner and web teams to develop messaging, assets, landing pages, and improve owned web experiences.
• Insights & Strategy: Analyze consumer behavior, market trends, and campaign learnings to surface actionable insights for future planning and brand-building.
• Vendor Management: Manage agencies, publishers, and technology partners, ensuring clear expectations and accountable execution.

Requirements

• Bachelor's degree in marketing, advertising, communications, business, analytics, or a related field, or equivalent practical experience.
• At least 5 years of hands-on digital marketing experience in a fast-paced organization or agency environment. Candidates should demonstrate senior-level ownership of campaigns, budgets, and cross-functional deliverables.
• Experience with web analytics, campaign tracking, and measurement practices. Familiarity with tools such as GA4, Google Tag Manager, Looker Studio, Power BI, or comparable platforms is valuable.
• Proven experience planning and optimizing full-funnel paid media campaigns across search, social, video, display, programmatic, or retail media channels.

Preferred

• Experience in consumer electronics, PCs, technology, durable goods, or another considered-purchase category.
• Experience supporting major product launches, seasonal retail moments, or integrated campaigns involving both brand and commerce objectives.
• Hands-on experience with retail media, eCommerce media, owned web optimization, SEO, SEM, landing-page testing, or CRO is a plus.
• Familiarity with ad serving, attribution, experimentation, audience management, CRM or lifecycle marketing, and marketing automation concepts.
• Experience working with creative and media agencies as well as retail, channel, or co-marketing partners.
• Basic ability to review or adapt digital creative assets using common design tools is helpful, but this is not a primary design role.

Benefits

• Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).