Responsibilities

• Areas of focus will span web advertising (acquisition and brand), broadband (video, new forms of broadband connections) and any/all other platforms that evolve in the digital space (gaming, web-based magazine, etc.)
• Exposure to emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming, and mobile work
• Develop digital media plan recommendation based on integrated communication planning processes
• Connect with traditional planning and buying teams to ensure ideal synergy is delivered
• Negotiate and buy approved digital media plan programs
• Develop success metrics/measurement goals for all digital programs
• Report on and optimize digital programs on an ongoing basis

Requirements

• 1+ years of online/digital media planning and implementation expertise
• Acquisition and branding background and familiarity/proficiency with the following systems/tools:
• Mediaocean, MBox
• Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, etc.
• Third-party ad measurement and traffic tools (e.g. Integral Ad Science)
• PowerPoint, Excel, Word
• Strong oral/written communication and negotiation skills

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.