Senior Associate, Programmatic

Responsibilities

• Oversee campaign set-up of programmatic buys in DSPs
• Oversee campaign QA process
• Manage campaign pacing and performance
• Be able to interpret billing and fee structures to parallel teams
• Provide weekly insights surrounding current and future campaigns
• Support programmatic sales and growth by serving as programmatic partner to all account and media teams
• Proactively work to identify cross-channel integration opportunities and programmatic campaign improvement
• Act as a participant and leader in regular knowledge share sessions to support organizational education initiatives and nurture innovation, optimization, and integration strategies
• Stay current on platform features and techniques for activating, measuring, and optimizing media programs
• Collaborate with platform, inventory, vendors, and data partners to develop, activate, and optimize targeted programs

Requirements

• 2+ years of experience with DSP platforms – The Trade Desk, DV360, Amazon, Roku’s OneView DSP, VerizonDSP, Amobee, etc.
• Ability to interpret campaign and report performance with regards to programmatic variables – Geo, device, demos, behavioral, creative, targeting layers
• Tactical execution experience – CTV, Native, Proximity targeting, Prospecting vs Remarketing, PMP executions, Audio/Video, SSP direct deals.
• Proficiency in Excel is required
• Experience training, mentoring and managing team members
• Proven command of ad-server or ad-operations technologies (e.g., Doubleclick) is preferred
• Dynamic Creative Optimization (DCO) execution experience a plus
• Certifications with Campaign Manager 360, Display & Video 360, The Trade Desk Edge Academy
• Bachelor’s Degree preferred

Benefits

• We offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies
• We’re truly a people-first organization. That’s why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies
• We have a hybrid in-office/remote working policy that focuses on bringing people together in-person when it’s needed most, i.e., team strategy brainstorms, learning & development opportunities, and company meetings
• We care about social and environmental Impact – we have dedicated Impact Champions who collaborate globally to make sure we’re leaving the world better than we found it
• We have an amazing group of Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us
• We’re part of Stagwell, the challenger network built to transform marketing. We’re nimble and digital-first, and we’re quickly growing to take on the biggest legacy hold cos
• In addition to medical, dental and vision coverage, we offer a generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), and pre-tax commuter benefits.