Senior Associate, Product Marketing (Remote) at Murphy's Deli 811 Main | Boston, MA | $83K/yr – $115K/yr

Murphy's Deli 811 Main

Senior Associate, Product Marketing (Remote)

Boston, MA (Hybrid)

$83K/yr – $115K/yrSenior Level1+ years expFull time

Posted 5 weeks ago

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Job Summary

Own partner-facing GTM narratives for ezCater’s restaurant-facing products, turning feature updates into clear campaigns and stories that drive adoption and partner success.

Define go-to-market strategies for Marketplace, Online Ordering, Dispatch, and Marketing Programs to coordinate messaging and launches across teams.
Create and own partner-facing content from positioning to case studies, blogs, and sales enablement materials.
surface authentic restaurant partner stories and translate interviews into co-marketing assets that voice partner impact in GTM.

Job Description

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Develop and execute go-to-market strategies for new features and product updates across ezCater's supply-side product lines, including Marketplace, Online Ordering, Dispatch, and Marketing Programs
Write and own partner-facing messaging and content, spanning positioning frameworks and launch emails to case studies, blog posts, and sales enablement materials
Surface and shape restaurant partner success stories — interviewing partners directly or partnering with Content Marketing to identify compelling narratives and develop case studies, testimonials, and co-marketing assets that bring the voice of the partner into our go-to-market
Partner with Lifecycle Marketing to contribute to campaigns that drive restaurant partner adoption and engagement across the full campaign lifecycle, including email sequences, in-app messaging, and campaign copy
Build internal and external enablement materials that help Sales, Partner Success, and other customer-facing teams communicate product value clearly and confidently
Collaborate cross-functionally with Product, Sales, Partner Success, Content Marketing, and Insights to inform messaging with customer and market data and manage successful GTM campaigns that drive adoption
Support the development of white papers, how-to guides, and Help Center content that supports self-serve partner education
Track and report on launch and campaign performance, translating data into actionable insights and recommendations

Murphy's Deli 811 Main

Simple but delicious deli fare - breakfast taco's, pastry and fruit trays, sandwich trays, lunch boxes, salads.Catering to Downtown Houston and surrounding areas (25mi radius).Dine in, take away and catering for 6 - 100.

Founded in 2018

Houston, Texas, USA

www.ezcater.com/catering/murphys-deli-houston-12