Senior Associate, Private Markets Product Marketing

Jersey City, NJ (Hybrid)

$115K/yr – $165K/yrSenior Level5+ years expFull time

Posted 5 days ago

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Job Summary

Own and drive the private markets product marketing program, coordinating with investment teams and multiple marketing functions to shape messaging, develop content, and manage ongoing updates and initiatives.

  • Lead content across tear sheets, presentations, thought leadership, blogs, videos, and webinars
  • Collaborate with investment teams, distribution, digital, and compliance to articulate value and differentiation
  • Deliver monthly/quarterly updates, analyze trends, and optimize campaigns

Job Description

Responsibilities

  • Lead the development, enhancement, and ongoing maintenance of proactive product marketing for private market strategies, including content across formats such as tear sheets/fact cards, presentations, brochures, thought leadership, blogs, videos, and webinars, as well as digital campaigns in partnership with the institutional and retail segment marketing teams.
  • Partner closely with the private market investment teams and Client Portfolio Managers, as well as with distribution, digital marketing, segment marketing, business intelligence, and compliance to craft compelling narratives that articulate long-term value and differentiation across opaque or less liquid investment vehicles, aligning with business priorities and product strategy.
  • Drive monthly and quarterly product marketing updates, proactively reviewing positioning, messaging, and competitive differentiation to ensure consistency across all materials and channels.
  • Analyze industry trends, competitor activity, and market developments to recommend enhancements to marketing strategies, messaging, and campaigns.
  • Serve as a key contributor on cross-functional initiatives and marketing projects, helping to improve processes, streamline workflows, and enhance team effectiveness.
  • Exercise sound judgment and independent decision-making while balancing multiple deliverables and deadlines with minimal supervision.

Requirements

  • BA/BS required, concentration in marketing, finance, economics, communications, or related disciplines.
  • 5+ years of private markets marketing or related financial services experience preferred.
  • Deep understanding of private markets – especially private credit, including corporate private placements, infrastructure debt, and asset-based financing strategies – with the ability to translate complex strategies into compelling market narratives.
  • Experience supporting intermediary and/or institutional distribution teams preferred.
  • Familiarity with marketing restrictions and regulatory considerations specific to private offerings (e.g., Reg D, accredited investor rules) is a plus.
  • Ability to support a range of product structures—including interval funds and other ’40 Act vehicles designed for semi-liquid strategies, as well as private vehicles such as CITs and LPs—with flexibility to adapt messaging and marketing strategies as new structures emerge.
  • Demonstrated ability to independently manage projects and execute multiple priorities with minimal supervision.
  • Strong written, verbal, and presentation communication skills with the ability to explain complex concepts clearly.
  • Ability to think strategically while also executing tactically and managing day-to-day deliverables.
  • Strong analytical, organizational, and project management skills with keen attention to detail.

Benefits

  • We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs.

Traffic Signals

Monthly Visitors
2.5M
Monthly Google Ads Budget
$1.6M
Traffic Source Mix
Search
19.2%
Direct
55.2%
Referral
23.3%
Social
0.9%
Paid
1.3%

Headcount Trend

Current headcount: ~822

Marketing Team

Median Career Experience
22 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
13

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