Senior Associate Manager - Shopper Marketing

Modesto, CA (On-site)

$113K/yr – $170K/yrSenior Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end commerce marketing strategy and activation across channels, turning consumer insights into ROI-driven programs that connect brand strategy to in-market execution.

  • Channel & Activation Ownership: lead omnichannel calendars, playbooks, and scalable programs for on-premise, retail, and digital commerce.
  • Insight to Impact: translate consumer insights into activation plans and sales materials that move metrics and support cross-functional partners.

Job Description

Responsibilities

  • Lead the development of annual commerce marketing strategies that bring our brands to life across every point of purchase.
  • Craft compelling program plans rooted in consumer insights, translating brand objectives into activation strategies that drive awareness, conversion, and breakthrough performance.
  • Engage closely with brand marketing, customer marketing, area commerce teams, and agency partners to ensure holistic, insight-driven planning that connects seamlessly from brand strategy to in-market execution.
  • Shape omnichannel marketing initiatives designed to make it easier for consumers to find, buy, and enjoy our brands.
  • Develop activation calendars and playbooks, build scalable programs, and respond quickly to competitive shifts and marketplace opportunities.
  • Translate insights into effective, ROI-driven programs.
  • Develop sales materials, managing both internal and external agencies, assessing program performance, and cultivating strong relationships with cross-functional partners.
  • Drive impactful brand presence across on-premise, retail, and digital commerce environments.

Requirements

  • Master’s degree plus 4 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, CPG shopper marketing or sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 6 years of years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, CPG shopper marketing or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 4 years of Gallo experience reflecting increasing levels of responsibility.
  • Required to travel up to 40% of the time to perform job duties.
  • Experience effectively presenting information to top management, public groups and boards of directors.
  • Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
  • Required to be 18 years or older.

Preferred

  • Master of Business Administration degree plus 5 years of Gallo brand marketing experience reflecting increasing levels of responsibility; OR Bachelor’s degree in Business Administration with a Marketing concentration plus 7 years of marketing or sales experience reflecting increasing levels of responsibility.
  • Experience with end consumer and retail trade consumer product marketing.
  • Skilled at writing insight‑based, inspiring briefs, managing projects, and serving as a subject matter expert on Agile marketing teams.
  • Strong interpersonal skills with the ability to navigate challenging situations and partner effectively across all levels of the organization.

Benefits

  • To view the full job description, please click here.
  • We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.
GALLO logo

GALLO

We're proud to be home to the top wine and spirits brands in the U.S., including High Noon and Barefoot Wine. We serve as the official wine and vodka sponsors for the NFL, NHL, UFC, and PGA of America. Our commitment to our people, products, and customers is unwavering and evident in everything we do.Gallo Careers | Our Brands. Your Future.

Founded in 1933
Modesto, California, USA
5.4K employees (494 in marketing)

Traffic Signals

Monthly Visitors
50.1K
Traffic Source Mix
Search
36%
Direct
53.8%
Referral
6.8%
Social
2%
Paid
1.2%

Headcount Trend

Current headcount: ~5.4K

Marketing Team

Marketing Team Size
394 (7% of company)
Marketing Roles Posted (Last 30 Days)
5