Senior Associate, Investment at Publicis Groupe | El Segundo, CA

Publicis Groupe

Senior Associate, Investment

El Segundo, CA (Unknown)

Salary Not AvailableMid Level1+ years exp

Posted 1 year ago

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Job Summary

Own the end-to-end digital media plan for broadband video and TV 2.0 spaces, coordinating with traditional teams, negotiating buys, and defining success metrics across acquisition and brand objectives.

Growth/integration: Develop and optimize cross-platform digital plans that tie video, banners, sponsorships, and emerging formats to measurable outcomes.
Buying & optimization: Negotiate, execute, and optimize approved digital buys with ongoing performance reporting.
Measurement & collaboration: Establish success metrics and ensure synergy with traditional planning and buying teams to drive integrated results.

Job Description

Responsibilities

Broadband video programs across the portals and a variety of niche content sites
Brand specific online plans (traditional online banners, sponsorships, etc.)
TV-centric digital/online extension sponsorships and integration programs
Advanced TV trial initiatives, including interactive TV, VOD, etc.
Exposure to emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming, and mobile work
Develop digital media plan recommendations based on integrated communication planning processes
Connect with traditional planning & buying teams to ensure ideal synergy is delivered
Negotiate and buy approved digital media plan programs
Develop success metrics/measurement goals for all digital programs
Report on and optimizing digital programs on an ongoing basis

Requirements

1+ years of online/digital media planning and implementation expertise
Acquisition and branding background experience and familiarity/proficiency with the following systems/tools is preferred:
Prisma, Mediaocean, MBOX
Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester
Third-party ad measurement and traffic tools (e.g. Integral Ad Science)
Excel, Word, PowerPoint
Proficient in Prisma (media management tool)
Proficient understanding of third-party ad measurement and trafficking tools (e.g. Integral Ad Science)
Strong oral/written communication and negotiation skills

Preferred

Exposure to emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming, and mobile work

Publicis Groupe

3.8 Glassdoor

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history. Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals. Website: www.publicisgroupe.com X: @PublicisGroupe Instagram: @publicisgroupe YouTube: http://www.youtube.com/publicisgroupe Facebook: http://www.facebook.com/publicisgroupe

Founded in 1926

Paris, Ile de France, FR

34K employees (11,817 in marketing)

www.publicisgroupe.com

75% recommend to a friend

84% CEO approval