Senior Associate, Integrated Marketing – Product Marketing at DoorDash USA | Los Angeles, CA | $83K/yr – $122K/yr

Senior Associate, Integrated Marketing – Product Marketing

Los Angeles, CA (Remote)

$83K/yr – $122K/yrSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the go-to-market and product-launch messaging for affordability initiatives, coordinating end-to-end plans across in-app, CRM, paid social, and off-platform channels.

Growth & GTM Strategy: Define audience-first positioning and integrated plans that tie to product developments and KPIs.
Cross-Functional Execution: Build assets, coordinate with CRM/paid-social/affiliates, and secure Legal sign-off for assets and campaigns.
Insights & Optimization: Lead UX research, translate findings into messaging and channel strategy, and track performance with A/B tests to inform ongoing optimization.

Job Description

Responsibilities

Develop the go-to-market strategy for DoorDash's affordability initiatives and new product launches - defining audience-first messaging and positioning, and building integrated marketing plans across in-app, CRM, paid social, and off-platform channels
Execute on those strategies end-to-end - developing marketing assets from templates, coordinating with channel partners (CRM, paid social, affiliate) on execution, and working with Legal to get sign-off across all assets and campaigns
Work cross-functionally with Product, Strategy & Operations, and marketing leads to align on priorities, define goals and KPIs, design A/B tests, and ensure marketing plans are grounded in the latest product developments
Run user research (UXR) to deepen understanding of target customers and translate insights into stronger messaging, better channel strategies, and more effective creative
Track and report on performance across marketing channels - analyzing A/B test results, translating data into actionable insights that sharpen strategy, and optimizing in-flight campaigns

Requirements

4–7 years of professional experience in product marketing or integrated marketing in a B2C environment
Bachelor’s degree required

Nice to Have

MBA a plus
Experience with Figma or similar tools is a strong plus
SQL is a plus

Benefits

comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act).
medical, dental, and vision benefits
11 paid holidays
disability and basic life insurance
family-forming assistance
mental health program