Senior Associate, GTM Strategy

New York City, NY (Hybrid)

$85K/yr – $90K/yrMid Level3+ years expFull time

Posted 2 weeks ago

Job Summary

Own the go-to-market narrative and sales enablement for Morning Brew’s advertising products, driving partnership ideas, packaging, and cross-functional collaboration to scale seller-ready assets from concept to repeatable packages.

Job Description

Responsibilities

  • Concepting and formulating both large and small-scale content ideas into innovative partnership programs and new product launches with a high-level of business and creative acumen.
  • Building the packaging and positioning behind new sponsorship opportunities, franchise launches, and product expansions, then translating that thinking into the decks, one-sheets, and talk tracks that get sellers ready to sell on day one.
  • Thinking fast and strategically when a new opportunity lands. Asking the questions that get to what a client is really after, pressure-testing where MBI has the right to win and where we do not, and turning all of it into something sellable on a real timeline.
  • Owning our master sales deck library end to end, keeping every narrative current as the portfolio grows, and making sure the materials our sellers put in front of clients are consistently sharp, accurate, and on brand.
  • Lead internal kick-off calls with cross-functional stakeholders to ensure the process is smooth, collaborative, and transparent. Own the next steps, timelines, and communication
  • Partner across Sales, Creative Strategy, Editorial, Insights and Analytics, Events, Product, and Pricing to pull the best of what MBI makes into sellable ideas, including turning strong one-off client concepts into repeatable packages the whole org can sell.
  • Packaging our creator-led and multimedia work in a way that does the ideas justice. You speak format and feed with creators and producers, then translate that into a must-buy for clients
  • Training and enabling the sales team, including leading rollouts of new packages, walking sellers through the narrative and the talk track, and making sure every person going to market feels confident in what they are selling and the story they are telling
  • Staying with products after launch by monitoring sell-through, identifying what is not working, and repackaging or retraining as needed until performance is where it should be.
  • Serving as the connection point between sales and GTM by sitting in on seller conversations, tracking what is landing and what is not, and feeding that intelligence directly back into what we build next.

Requirements

  • Four-year college degree or equivalent combination of skills, training and experience.
  • 3-4 years of experience in go-to-market strategy, sales enablement, integrated marketing, content strategy, or pre-sale at a digital publisher, agency, or brand.
  • Strong foundation in brand strategy and creative thinking, with the ability to translate market demand into compelling narratives & sponsorships that align with MBI’s brand pillars and audience. Adept at leveraging market research, campaign performance data, and audience insights to inform and refine strategy, ensuring ideas are both resonant and results-driven.
  • Exceptional strategy and deck-building skills. You can take a messy set of inputs and shape it into a presentation with a clear through line, a logical build, and slides that a stranger could follow without narration.
  • A gift for organizing complicated thinking into something simple and persuasive. You know what to cut, what to bold, and what belongs in an appendix.
  • Strong writing and editing chops, with an ear for copy that reads well on a slide and sounds natural when someone says it out loud.
  • Hands-on experience with creator-led, social, or multimedia content strongly preferred, whether at a publisher, an agency, or on your own.
  • Resourcefulness above all. When the answer is not written down anywhere, you go find it, and you come back with a recommendation rather than a list of open questions.
  • A collaborator by default. You work well across teams with competing priorities, you make cross-functional partners want to work with you again, and you know how to move a project forward without formal authority.
  • Working knowledge of the media landscape, including how packages are built and priced across newsletter, podcast, social video, events, and custom content, and how editorial and custom content differ.

Benefits

  • Brew’s HQ: Pick an adjustable standing desk or cozy corner and load up on free coffee (duh) and snacks at our new two-story office space in NYC’s Flatiron District.
  • 401(k) employer match: We want to help you prepare for the future, now.
  • Premium health, vision, and dental plans: Your health matters!
  • Mental health benefits: Personalized plans and programs to promote your mental well-being.
  • Extra help when you need it: Including a care concierge, plus free access to One Medical and the Calm app.
  • Family planning: Want to join #brewparents? Generous paid parental leave and fertility coverage for eligible employees.
  • Employee Resource Groups: Black Coffee, LGBTQ Brew, AAPI Brew, Cafe Con Leche, and Grounded
  • Gym and workout class reimbursements: It pays to be healthy.
  • Annual learning credit: Want to learn something new? We'll reimburse you.
Morning Brew Inc. logo

Morning Brew Inc.

Media today isn’t just about chasing impressions. Sure, we put up some big numbers—but that’s not our focus. Instead, we prioritize relevancy and engagement, delivering business content that informs, entertains, and helps people navigate the world.At Morning Brew Inc., we mix what you need to know with our unique brand of wit, attracting and building real relationships with the next generation of business leaders. We speak to them like people, ensuring they get the context and insight needed to make decisions every day. Loyalty and trust are our most valuable currencies.Whether scrolling, reading, watching, or listening, our audience trusts us for credible, entertaining business content that makes an impact on their personal and professional lives.Now that’s engaging.

Founded in 2015
New York, New York, USA
189 employees (89 in marketing)

Salaries

Posted range

$85K/yr – $90K/yr

Taken straight from the job posting.

See all Morning Brew Inc. salaries

Marketing Team

Marketing Team Size
71 (38% of company)
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
36.6K
Traffic Source Mix
Search
24.9%
Direct
48.5%
Referral
20.6%
Social
4.5%
Paid
1.1%

Headcount Trend

Current headcount: ~192

Recent News

Morning Brew Inc. logo

Senior Associate, GTM Strategy

Morning Brew Inc. · New York City, NY · Hybrid