Responsibilities

• Manage end-to-end paid media execution, including budget pacing, bid optimization, ad trafficking, creative iteration, audience segmentation, and adherence to platform best practices.
• Use reporting and analytics tools daily to assess campaign performance, uncover insights, and make data-driven optimizations that scale and improve results.
• Support the development of channel expansion strategies by leveraging internal analytics, external research, and market intelligence to identify new growth opportunities.
• Track, analyze, and report on campaign outcomes, distilling insights and recommendations that fuel continuous improvement across both current and future channels.
• Share learnings and actionable insights with the broader Consumer Revenue team to foster a culture of collaboration, curiosity, and shared knowledge.
• Stay ahead of industry and digital media trends, proactively bringing forward new ideas, innovation opportunities, and key shifts in the media landscape.
• Monitor competitive activity, including onsite and offsite messaging, paid and earned media initiatives, partnerships, and broader marketing efforts to inform strategic decisions.
• Remain informed on editorial trends and performance, developing innovative ways to integrate content into paid marketing campaigns for improved resonance and reach

Requirements

• 3+ years of experience in digital marketing, including campaign management, creative strategy, and data analysis
• 2+ years of hands-on experience managing paid Google and Meta campaigns (additional platforms a plus)
• Demonstrated success in developing performance marketing strategies that deliver strong business outcomes
• Strong analytical skills, with a proven ability to interpret campaign performance data and translate insights into actionable strategies.
• Exceptional communication and stakeholder management skills—both written and verbal
• Familiarity with Google Analytics, Meta Business Manager, Google Ads Manager, all microsoft tools
• Strong visual creative sense for image and video content
• Experience with crafting performance-oriented copywriting
• A fan of the Vox Media editorial portfolio
• Someone with a natural "can-do" attitude who thrives in fast-paced environments

Preferred

• Agency experience preferred

Benefits

• This is a permanent, full-time position . This job is benefits-eligible. We pride ourselves in providing comprehensive benefits to support all of our employees wherever they are in life. You can find more information about our benefits here.