Responsibilities

• Partner with the marketing and demand generation team to create an email calendar and own execution of email programs against that calendar to drive maximum email volume across multiple audience segments
• Build and execute emails with key stakeholders across campaigns including events, product launches, content marketing, marketing nurture, and more
• Develop audience segmentation strategies based on sales funnel stage, persona, account type, and campaign goals
• Manage email database hygiene and support scalable audience targeting to improve reach, engagement, and conversion
• Partner cross-functionally with designers, copywriters, sales enablement, sales leaders, and BDRs to bring email campaigns to market effectively
• Deliver email performance insights to creative teams to inform design and copy, and to marketing teams to inform email strategy
• Report on email marketing impact, including contribution to engagement, pipeline progression, and broader demand generation goals

Requirements

• 3–6 years of relevant experience in B2B email marketing
• Healthcare or digital health experience is a plus (not strictly required)
• Expertise in full-funnel email marketing strategy and execution (nurture, promotional, event, product, content-driven campaigns)
• Strong understanding of email database management, audience segmentation, and sales funnel stage segmentation
• Strong writing, editing, and project management skills
• Ability to manage multiple priorities and turn complex ideas into clear, compelling campaigns
• Experience with Pardot, Marketo, or HubSpot, plus Salesforce; basic HTML experience preferred
• Strong cross-functional collaboration and stakeholder management skills
• Proactive, detail-oriented, and execution-focused

Preferred

• Healthcare or digital health experience is a plus
• AI tools experience in marketing for content development, research, synthesis, or workflow efficiency

Benefits

• Inclusive healthcare and benefits: medical, dental, and vision coverage; gender-affirming care; family and fertility planning tools; travel reimbursements.
• 2% company match 401k retirement plan options.
• Modern life stipends: manage your own learning and development.
• Discounted company stock through ESPP with easy payroll deductions.