Responsibilities

• Own and evolve the email channel strategy across the customer journey, leading the development of targeted, data-driven programs
• Establish testing strategies, measurement frameworks, and KPIs to inform channel direction and optimize performance
• Translate performance data into strategic insights, influencing cross-functional stakeholders and business decisions
• Establish and enhance QA/QC frameworks and governance to ensure accuracy, compliance, and scalable execution
• Solve complex, ambiguous challenges related to segmentation, personalization, and channel performance

Requirements

• You bring 5+ years of email marketing experience, with demonstrated ownership of channel strategy and performance across the customer lifecycle.
• You’ve partnered effectively with external vendors to deliver both executional excellence and strategic value.
• You also bring strong analytical and strategic thinking skills, with the ability to translate data into clear, actionable recommendations that drive business outcomes.
• High attention to detail with a proactive approach to identifying and resolving issues in data and technical workflows
• Ability to manage competing priorities while contributing to broader digital prioritization (Agile experience a plus)
• Bachelor’s degree in a related field

Preferred

• Experience in a highly regulated industry
• Familiarity with AI and data science tools

Benefits

• We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs.
• Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.
• Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site .