Senior Associate, Digital Activation

New York City, NY (Hybrid)

$40K/yr – $75K/yrMid Level2+ years expFull time

Posted 3 days ago

Job Summary

Own the end-to-end Digital Activation Process for programmatic campaigns, drive implementation and best-practice deployment, coordinate across Activation and Strategy teams, and translate client goals into actionable insights.

  • Own the campaign creation process
  • Implement BI tools and new capabilities

Job Description

Responsibilities

  • Ensuring the implementation of the Digital Activation Process across programmatic buying
  • Building campaigns and deploy best practices across the campaigns
  • Participating in daily and weekly client communications
  • Working side-by-side with broader Activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective
  • Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
  • Owning the campaign creation process
  • Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)

Requirements

  • 1-2 years of experience and expert knowledge of digital buying, hands-on experience using demand-side platforms a plus
  • Experience working with large data sets and uding DoubleVerify
  • Hands-on experience with data visualization tools including Tableau
  • Hands-on experience with campaign workflow tools including Prisma
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Hearts & Science

3.4 Glassdoor

Hearts & Science, an Omnicom Media Group agency, transforms data signals into meaningful connections between brands and consumers that drive exponential growth. Purpose-built for the world of personalized digital marketing and powered by the Omni marketing orchestration system, Hearts & Science draws on the vast expertise and resources of the OMG platform to deliver media solutions that enable brands to create and strengthen emotional connections with their consumers across all attention touchpoints, driving loyalty, share of mind and share of wallet. Launched in New York in 2016, Hearts & Science currently has 43 offices around the globe serving the world’s leading brands across a broad spectrum of categories - including automotive, biotech, beauty, CPG, entertainment, fashion, financial services, health & fitness, travel & hospitality, and telecom.

Founded in 2016
New York, NY, US
1.5K employees (426 in marketing)
56% recommend to a friend
78% CEO approval

Salaries

Posted range

$40K/yr – $75K/yr

Taken straight from the job posting.

Brand Activation median pay in the United States

$88K/yr

Most pay falls between $69K and $121K. Based on 610 salaries.

See all Hearts & Science salaries

Traffic Signals

Monthly Visitors
20.4K
Traffic Source Mix
Search
40.3%
Direct
44.5%
Referral
8.2%
Social
5.3%
Paid
1.2%

Headcount Trend

Current headcount: ~1.4K
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Senior Associate, Digital Activation

Hearts & Science · New York City, NY · Hybrid