Senior Associate, Customer Lifecycle Marketing

Responsibilities

• Support the Product Trade Marketing strategy across credit card products by serving as the day-to-day marketing lead, coordinating the creative agency and cross-functional partners (Marketing Execution, portfolio teams, Legal/Compliance, analytics) to keep campaigns moving and aligned to strategy.
• Translate strategy into campaign-ready requirements (briefs, targeting/segmentation, timelines, readiness/QA) to enable Marketing Execution to deploy accurately and on schedule, applying a customer-first, test-and-learn approach to improve engagement and performance.
• Manage agency creative reviews, ensuring work aligns to the brief and brand; coordinating review rounds and consolidating stakeholder feedback into clear direction back to the agency.
• Partner with analytics on measurement and insights, defining KPIs/reporting needs and turning results into optimization recommendations.
• Communicate effectively with stakeholders, providing clear updates, recommendations, and alignment on priorities.
• Improve repeatability and visibility by documenting and refining workflows, templates, and learnings to strengthen quality and controls for our team.
• Ensure a seamless end-to-end customer experience across touchpoints by aligning messaging, sequencing, and channel handoffs.

Requirements

• Bachelor’s degree required; MBA preferred.
• 4+ years of direct marketing experience; lifecycle and/or credit card marketing experience preferred.
• Customer-first orientation and attention to detail, ensuring marketing is clear, relevant, and on-brand across touchpoints.
• Strong communication and stakeholder management skills, with a track record of effective cross-functional collaboration and influence.
• Strong organization and project management skills; ability to manage multiple initiatives simultaneously and deliver on deadlines.
• Proactive self-starter who confidently adapts to changing priorities and circumstances, and can operate effectively in a fast-paced, highly dynamic environment.
• Analytical and metrics-driven, with the ability to interpret results and turn insights into actions and recommendations.
• Solutions-oriented mindset with a focus on continuous improvement and operational efficiency.
• Quickly learns new systems, platforms, and processes.
• Demonstrates strong business judgment, maturity, and professionalism.

Preferred

• MBA preferred.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility.
• These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.