Senior Associate - Collections Marketing (Hybrid)

New York City, NY (Hybrid)

$88K/yr – $120K/yrSenior Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own cross-channel marketing strategy and campaigns by turning business goals into tests, briefs, and timely delivery while lifting customer empathy through persona-driven research.

Growth & Campaign Execution: Build insight-driven strategies with testing opportunities and clear timelines across channels.
Creative & Collaboration: Translate goals into briefs and manage internal/agency creative to deliver on-brand, high-quality work on schedule.
Stakeholder Navigation: Lead cross-team collaboration in a complex org to pursue opportunities and optimize customer experiences.

Job Description

Responsibilities

Develop insight-driven marketing strategies that include campaign recommendations, testing opportunities and clear timelines.
Conduct customer research studies to build organizational empathy and understanding for customers at the persona-level and customer experiences.
Identify and build the case for new marketing and customer experience opportunities to pursue.
Collaborate with channel & digital teams to deliver campaigns into the market.
Write clear and concise test documents and test plans.
Translate and communicate business goals into effective creative briefs.
Manage creative development (with internal creative teams or agency partners) to ensure marketing is on-brand, high quality, aligned to our strategic intent and delivered on schedule.
Manage multiple projects and navigate changing priorities while staying focused on delivering excellent results.
Collaborate with multiple partner teams and navigate/negotiate through a complex organization.

Requirements

Bachelor’s degree or Military experience
At least 2 years in brand strategy, product or digital marketing with experience in managing multiple channels on agency or client-side
At least 2 years of experience in planning, executing and analyzing marketing programs
At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks
Is a collaborative team player, able to effectively communicate with their team & partners as well as leadership & stakeholders with a tailored approach for all
At least 2+ years of experience in marketing Financial Services
Capita One does not sponsor for employment
Masters degree in Marketing, Business or Communications

Preferred

Masters degree in Marketing, Business or Communications
Has an ‘ownership mindset’ - a belief system that a person has accountability for the quality and outcome of their work

Benefits

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.

Capital One

3.8 Glassdoor

At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/

Founded in 1994

McLean, Va, US

62K employees (2,158 in marketing)

www.capitalone.com

67% recommend to a friend

80% CEO approval