Responsibilities

• Lead Campaign Art Direction: Serve as the visual creative lead for integrated, global demand generation campaigns, establishing distinct aesthetic direction, narrative hierarchy, and design standards that elevate the Okta brand across digital channels.
• Direct End-to-End Digital Systems: Concept, design, and direct cohesive multi-channel asset suites across the entire conversion funnel, including paid acquisition (social, programmatic, and search display), high-converting landing pages, interactive product tours, gated research reports, and email journeys.
• Partner on Growth Strategy: Collaborate closely with Demand Gen leaders, Global Campaign managers, and copywriters to translate campaign briefs, pipeline targets, and technical concepts into compelling visual narratives.
• Iterate with Performance Data: Partner with marketing operations and growth marketers to evaluate campaign analytics, engagement heatmaps, and creative A/B testing results, translating quantitative findings into iterative design refinements.
• Scale Brand Guidelines in Performance Channels: Extend Okta’s core brand identity into high-conversion environments, ensuring visual consistency, accessibility (WCAG compliance), and responsive web standards without sacrificing design integrity.
• Build Reusable Design Toolkits: Develop modular Figma components, campaign templates, and layout systems that empower the team to scale asset production quickly while maintaining exceptional quality.
• Foster Creative Collaboration: Partner closely with dedicated copywriters, motion designers, web producers, and external creative agencies from initial brief through final asset handoff.

Requirements

• Extensive Experience: 6+ years of art direction or senior visual design experience, with a proven focus on multi-channel digital campaigns, demand generation, or performance creative within B2B SaaS, enterprise tech, or top-tier digital agencies.
• A Stellar Digital Portfolio: A comprehensive portfolio showcasing sophisticated typography, visual hierarchy, layout design, and modular creative systems across digital touchpoints (ad packages, conversion web pages, editorial assets, and interactive experiences).
• Deep Conversion Design Intuition: Demonstrated expertise in UX/UI best practices, digital visual hierarchy, mobile-first design, and conversion rate optimization (CRO) methodologies.
• Mastery of Creative Tooling: Advanced proficiency with Figma and Adobe Creative Cloud (Photoshop, Illustrator, InDesign), paired with modern asset management and workflow tools.
• Data-Informed Creative Mindset: Comfort reviewing performance metrics, understanding A/B testing frameworks, and using data to inform creative iteration.
• Cross-Functional Communication & Storytelling: Strong verbal and visual presentation skills, with the ability to articulate design rationale and strategic thinking clearly to marketing executives, product teams, and cross-functional partners.
• Collaborative Spirit: A proactive, self-starter mentality with experience partnering closely with copywriters and mentoring junior or mid-level designers.

Preferred

• Direct experience designing for enterprise cybersecurity, cloud infrastructure, or developer platforms.
• Working knowledge of motion design (After Effects, Lottie) or rich media animation for paid social and digital ad units.
• Familiarity with front-end web technologies (HTML, CSS) and web design frameworks.