Senior Architect, Marketing Automation at Utah SHRM | Alexandria, VA | $90K/yr – $110K/yr

Utah SHRM

Senior Architect, Marketing Automation

Alexandria, VA (Hybrid)

$90K/yr – $110K/yrSenior Level5+ years expFull time

Posted 7 months ago

Job Summary

Own end-to-end journey orchestration across email, SMS, and web personalization.

Own end-to-end journey orchestration across email, SMS, and web personalization.
Must-have: Five+ years of experience in marketing automation or related field.
Standout: Hands-on experience with Adobe Journey Optimizer or Marketo Engage.

Job Description

Responsibilities

Journey Orchestration Build, configure, test, and manage multi-step automated journeys across email, SMS, web personalization and other channels. Develop testing strategies (A/B ...
Governance & Platform Reliability Maintain documentation and governance standards for building campaigns and automated journeys. Monitor live automations to identify errors and performance issues ...
Cross-Functional Partnership Partner with campaign managers, channel leads, and marketing stakeholders to align automation strategies with business priorities. Work with Business ...

Requirements

Bachelor’s degree in marketing, data analytics, business or equivalent experience or relevant equivalent experience in lieu of degree.
Five (5) or more years of ...

Preferred

Adobe Journey Optimizer Business Practitioner preferred
Adobe Marketo Engage Business Practitioner/Expert a plus

Utah SHRM

The Utah Human Resources State Council (Utah SHRM) exists to serve the community, the needs of HR professionals, the leaders and volunteers of local SHRM chapters, and to advance the interests of the HR profession.

North Salt Lake, Utah, USA

8 employees (2 in marketing)

utah.shrm.org