Senior Analytics Engineer, Marketing Sciences

USA (Remote)

$100K/yr – $125K/yrSenior LevelFull time

Posted 4 hrs ago

Job Summary

Own the end-to-end Growth Data Pipeline and analytics infrastructure, partnering with Growth Analytics to productionize predictive models while driving attribution, experimentation, MarTech integration, and real-time activations.

  • Lead scalable data ingestion from marketing, CRM, and event sources
  • Collaborate to move predictive models into production environments
  • Architect attribution, experimentation, and activation workflows

Job Description

Responsibilities

  • Growth Data Pipeline Architecture: Build and maintain scalable systems to ingest data from a wide range of sources, specifically focusing on marketing platforms (Google Ads, Meta), CRM data, and event streams.
  • Predictive Model Enablement: Partner with the Growth Analytics team to move predictive models (like pLTV and Churn risk) from research into production-ready data environments.
  • Attribution & Demand Modeling: Architect the technical pipelines for Demand Models and LTV:CAC reporting, ensuring company-wide alignment through standardized metrics.
  • Experimental Infrastructure: Support the design and execution of A/B tests and causal inference models by ensuring clean, reliable experiment logging and cohort assignment.
  • MarTech Integration: Work closely with the MarTech team to optimize our stack and ensure "Source of Truth" consistency across platforms like Iterable, Hubspot, Gong, Segment and more
  • Reverse ETL & Activation: Enable "Next Best Action" use cases by syncing data warehouse insights back into product and marketing tools for real-time customer interventions.

Requirements

  • Modern Data Stack: Expert proficiency in Snowflake and DBT for creating modular, testable transformations that support complex growth analytics.
  • Programming & Scripting: Proficient in Python and SQL, with an "early adopter" mindset toward leveraging modern coding environments and automation to accelerate output.
  • Marketing Data Savvy: Proven experience handling semi-structured API data (JSON) from marketing sources and managing the complete lifecycle from ingestion to consumption.
  • Segment: Expertise in designing, implementing, and managing Segment event pipelines.
  • Strategic Architecture: Ability to lead a technical vision with a holistic view of how data engineering impacts business-critical metrics like LTV, CAC, and ROAS.
  • Collaboration: Experience working in an Agile (SCRUM/Kanban) environment, partnering closely with Analysts, Data Scientists, and Marketing Stakeholders.

Preferred

  • Experience with Reverse ETL tools (e.g., Census, Hightouch).
  • Familiarity with Real-time ETL (Kafka streaming, AWS Kinesis).
  • AWS DevOps experience (Terraform, Kubernetes, Docker)

Benefits

  • Medical, dental, vision, life & disability insurance
  • 401(k) plan with company match
  • Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
  • Mental health resources
  • Paid parental leave & Backup Care
  • Tuition reimbursement
  • Employee Resource Groups (ERGs)
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SimplePractice

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Join over 225,000 Health and Wellness professionals in growing their private practice with SimplePractice. The only practice management software that allows you to go fully virtual, in-office, or anywhere in-between. Integrated with telehealth, online booking, paperless intakes, and more.

Founded in 2012
Santa Monica, California, USA
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$100K/yr – $125K/yr

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Senior Analytics Engineer, Marketing Sciences

SimplePractice · USA · Remote