Senior Analyst-TLS Email Marketing

Responsibilities

• Optimize and deliver a customer-first, behavior-based email marketing curriculum
• Convert Card Members to TLS bookers and gain a larger share of their travel spend through the development and enhancement of targeted communications, highlighting relevant Amex Travel partners and programs within the messaging
• Support contractual and strategic partner marketing in email communications
• Own end to end email marketing execution, from creative brief development to ongoing reporting and analysis of campaigns
• Work closely with external creative agency to optimize messaging and creative to drive greater results
• Partner with key enterprise partners (TLS Marketing and Analytics, GCO, LOBCO, MCR, Card Marketing & Analytics Teams) and have a strong understanding of key platforms (DART, MarketingForce, Salesforce), to unlock new targeting, segmentation and creative opportunities across our email curriculum
• Analyze results and budget monthly to continuously drive optimizations and efficiencies through our email marketing
• Ensure ongoing operational excellence by owning email-related controls and testing

Requirements

• 2+ years of marketing experience; experience in email marketing preferred
• Data-driven marketer who leverages insights to develop new and impactful customer-first strategies
• Strong organization and project management skills; with strong attention to detail, ability to prioritize and flawlessly execute on multiple projects and timelines
• Ability to build strong relationships, seamlessly collaborate, and influence cross functional business partners
• Strong written and verbal communication skills
• Have a “can do” attitude towards problem solving and lead with a solution-oriented approach
• Bachelor’s Degree required
• Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

Benefits

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities