Senior Analyst, Product Marketing - Content Analyst

Los Angeles, CA (On-site)

$84K/yr – $156K/yrSenior LevelFull time

Posted 6 days ago

Job Summary

Own and optimize the WF+ programming strategy for VIZIO WF+, driving content scheduling, experimentation, and performance analysis across channels.

  • Lead programming execution across WF+ using data and research to guide content priorities.
  • Collaborate on programming best practices, competitive analysis, and optimization opportunities.
  • Support scheduling and discovery with AI-driven insights to improve content engagement.

Job Description

Responsibilities

  • Merchandise and execute the programming strategy across WF+ utilizing all available tools, data, and research for VIZIO WF+.
  • Track and optimize all WF+ content priorities across the service.
  • Make recommendations on carousels and storefront optimization to reduce friction for the audience.
  • Test and analyze data to support the success of the programming strategy.
  • Collaborate on programming best practices and strategies.
  • Perform competitive analysis to ensure programming strategy is aligned with VIZIO’s goals and content initiatives.
  • Familiarity and interest in AI to help support and optimize content scheduling and discovery.
  • Execute special projects including back-up scheduling for our FAST Channels.

Requirements

  • Option 1: Bachelor’s degree in business, technology, communications, or related area.
  • Option 2: 2 years’ experience in eCommerce, retail operations, or related area.
  • 2 years’ experience in SQL, Python, or Looker.
  • Advanced Excel skills.

Preferred

  • Experience with programming En Español content and/or Spanish speaking is a plus.

Benefits

  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
  • The amount you receive depends on your job classification and length of employment.
  • It will meet or exceed the requirements of paid sick leave laws, where applicable.
  • For information about PTO, see https://one.walmart.com/notices.
  • Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
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VIZIO

2.5 Glassdoor

Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of television through our integrated platform of cutting-edge Smart TVs and powerful SmartCastTM operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to target and dynamically serve ads.We’re always looking for promising talent with a love of all things entertainment to join our team.Interested in a career at VIZIO? Join us: VIZIO.com/careersFollow us! Facebook.com/VIZIOCareers

Founded in 2002
Irvine, California, USA
1.1K employees (114 in marketing)
25% recommend to a friend
32% CEO approval

Salaries

Posted range

$84K/yr – $156K/yr

Taken straight from the job posting.

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Senior Analyst, Product Marketing - Content Analyst

VIZIO · Los Angeles, CA · On-site