Senior Analyst, Product Marketing - Content Analyst

Responsibilities

• Merchandise and execute the programming strategy across WF+ utilizing all available tools, data, and research for VIZIO WF+.
• Track and optimize all WF+ content priorities across the service.
• Make recommendations on carousels and storefront optimization to reduce friction for the audience.
• Test and analyze data to support the success of the programming strategy.
• Collaborate on programming best practices and strategies.
• Perform competitive analysis to ensure programming strategy is aligned with VIZIO’s goals and content initiatives.
• Familiarity and interest in AI to help support and optimize content scheduling and discovery.
• Execute special projects including back-up scheduling for our FAST Channels.

Requirements

• You have a bachelor’s degree and have 5+ years of relevant entertainment experience (FAST/AVOD/OTT/SVOD) with a recent focus on content programming and strategy.
• You have direct experience in programming and scheduling with a CMS (Content Management Systems), especially for FAST Digital Linear Channels/AVOD/VOD.
• Advanced Excel and PowerPoint skills with a working knowledge of Air Table and are systems savvy.
• You have excellent project management skills with proven ability to work effectively with cross functional teams with an emphasis on strong teamwork and communication skills.
• Broad knowledge and passion for pop culture, TV, film content, and either own or have access to a smart TV.
• Experience with programming En Español content and/or Spanish speaking is a plus.

Preferred

• Experience with programming En Español content and/or Spanish speaking is a plus.

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
• For information about PTO, see https://one.walmart.com/notices.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.