Senior Analyst, Precision (Programmatic)

Responsibilities

• Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Managers
• Developing and maintaining strong relationships with platform and publisher partners in the industry – assist analyst in management of publisher/platform relationships
• Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization – guide analyst in proper procedures and be available resource for them
• Assisting in the development of client-facing campaign performance reports
• Contributing to the assessment of media offerings available and the formulation of proposals for new opportunities
• Managing Prisma campaign set up, platform insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Trafficking campaign tags into platform environments
• Running the campaign QA process to ensure accurate campaign implementation, pacing, and performance
• Providing monthly auditing reports to agency partners and actualizing bill/pay systems when applicable
• Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance

Requirements

• 2-4 years of digital ad experience, at an advertising agency, publisher, or ad tech provider
• Knowledge of media planning and programmatic buying, and familiarity with Google Marketing Platform, TheTradeDesk, or similar buying platforms
• Strong data management/analytical skills – able to find the story in the data and bring forward in a digestible way
• Strong knowledge of DSP platforms and active campaign optimization experience
• The ability to organize and manage detailed work
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
• A four-year college degree

Preferred

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.