Associate Director, Biddable Media (Programmatic)

Responsibilities

• Planning: Lead best-in-class programmatic strategy delivery across assigned client portfolios by providing oversight to Supervisors and day-to-day client teams during critical planning and activation moments.
• Development: Evaluate programmatic tactical plans with rigor to confirm alignment with client media briefs, audience strategy, data methodology, platform selection, measurement frameworks, business goals and SSCG best practices.
• Optimization: Support the programmatic test-and-learn roadmap across assigned portfolios, ensuring campaigns continue to meet activation standards and performance goals. Support strong vendor and partner relationships by evaluating relevant tools, offerings and features for potential client and agency application.
• Stewardship: Lead strategic client communications and ad hoc delivery coordination for priority engagements. Empower portfolio Supervisors and day-to-day client Managers by contributing to internal tools, templates and resources that improve consistency across assigned accounts. Serve as a strategic contributor to new client opportunities and RFP responses.
• Reporting: Lead measurement planning, tracking and reporting standards across assigned programmatic portfolios. Lead QBR preparation and delivery alongside Supervisors, and partner with analytics and operations teams to improve reporting templates, performance narratives and actionable insights.

Requirements

• 6-8 years of hands-on programmatic activation experience across campaign planning, build, QA, activation, optimization and reporting.
• 2+ years of team management or direct oversight of junior team members
• Experience managing programmatic campaigns across multiple accounts, brands or client workstreams
• Experience with one or more DSPs or health-specific programmatic platforms, such as:
• DeepIntent
• PulsePoint
• The Trade Desk
• DV360
• Amazon DSP
• Yahoo DSP or similar platforms

Preferred

• Healthcare, pharmaceutical or regulated-category experience strongly preferred, including HCP and/or DTC audience activation, MLR considerations, audience documentation, privacy-safe targeting, brand safety, tagging, tracking and QA processes.
• Familiarity with biddable media analytics and reporting tools such as Tableau, Power BI, Datorama or similar platforms
• Experience evaluating data partners, audience methodology, match quality, measurement outputs and reporting transparency
• Experience supporting new business opportunities, RFP responses or strategic pitch development
• Familiarity with Paid Search, Paid Social, Display, CTV/OLV, EHR/POC or broader omnichannel media strategy
• Experience developing internal tools, templates, training materials or process improvements