Responsibilities

• Work directly under and with the Performance Marketing Senior Team Lead to develop and execute performance marketing strategies for different brands under the Disney Enterprise
• Build and implement holistic, omni-platform audience data strategies leveraging first-party, second-party, and third-party data sources
• Build and implement auction bid, pacing, and optimization strategies to improve media performance
• Monitor campaign delivery, pacing, and budget utilization to maximize performance and efficiency
• Ensure campaign tracking, taxonomy, and operational standards are properly implemented across media platforms
• Support audience testing initiatives and performance experiments to drive continuous learning and innovation
• Interpret, analyze and share analyses and learnings from titles, data testing and performance marketing campaigns and translate findings into actionable recommendations for stakeholders
• Partner with Marketing Science and Media Agency teams to identify opportunities for improved marketing effectiveness
• Collaborate cross-functionally with internal marketing, media, technology, and business teams to achieve campaign objectives
• Act as a primary point of coordination with agency activation teams to ensure campaigns are launched, maintained, and optimized appropriately