Senior Analyst, Paid Social

Chicago, IL (On-site)

$61K/yr – $84K/yrSenior Level2+ years expFull time

Posted 1 day ago

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Job Summary

Own and optimize paid social campaigns end to end, directing bid strategy, budgeting, and analytics while guiding the team and shaping client strategy.

  • Lead campaign execution and performance optimization across paid social channels
  • Mentor analysts and contribute to strategic recommendations

Job Description

Responsibilities

  • Use analytical and problem-solving capabilities to ensure flawless campaign execution to meet and exceed stated client objectives
  • Direct bid strategy, campaign optimizations, and reporting for paid social media campaigns
  • Oversee budgets and flighting for all self-service platforms
  • Manage rate tracking, benchmarking, planning costs, and overall budget for client accounts
  • Forecast around audits and campaign analytics
  • Assist the Manager and greater team with overall strategy and recommendations
  • Serve as a mentor to Analysts and available for ad hoc questions and training

Requirements

  • 1-2 years of paid social media experience required
  • Demonstrated experience buying and planning across multiple platforms including Facebook, X, Reddit, Snapchat, TikTok, Yelp, Uber Eats, Doordash, Instagram, and Pinterest
  • Experience working in a client-facing capacity
  • Experience using paid media to complement earned media campaigns and meet business objectives
  • Proficiency in MS Office with specific strengths in Excel and PowerPoint
  • Able to work independently and balance multiple tasks
  • Genuine interest in the digital media space and enjoys staying up-to-date on industry trends

Benefits

  • medical coverage
  • dental
  • vision
  • disability
  • 401K
  • parential and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
137