Responsibilities

• Own end-to-end paid media strategy, including channel roadmap, testing frameworks, and measurement approach, with a primary focus on paid search and expansion into additional channels where impact is demonstrated.
• Evaluate tradeoffs across growth, efficiency, and user experience to inform investment decisions and prioritize initiatives with the highest long-term impact.
• Monitor, analyze, and optimize campaign performance across paid platforms, internal reporting tools, and visualization dashboards.
• Define success metrics, assess data quality and limitations, and guide stakeholders toward decisions using imperfect or evolving measurement systems.
• Lead experimentation strategy, including A/B and multivariate testing, to drive incremental improvements across core KPIs.
• Develop and deliver performance insights and recommendations, acting as a trusted thought partner to senior leaders.
• Identify opportunities to improve paid media processes and workflows by leveraging automation, AI-driven tools, and advanced analytics to increase efficiency, scalability, and decision quality.
• Communicate strategy and performance insights to internal teams and external partners or vendors, influencing alignment through clear, data-driven storytelling.
• Collaborate closely with Product, Engineering, and Creative teams to define requirements, support tracking needs, and enhance paid media landing page and site experiences.