Senior Analyst - Marketing Enablement

New York, USA (Hybrid)

$78K/yr – $125K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive end-to-end marketing campaigns across channels to generate incremental revenue and engagement.

  • Must-have: Project management experience with tight timelines and flawless execution.
  • Standout: Experience coordinating contractors and cross-functional teams.

Job Description

Responsibilities

  • Own a portfolio of marketing campaigns designed to drive incremental revenue and customer engagement, managing end-to-end campaign set up and delivery
  • Help support a team of contractors tasked with end-to-end marketing campaign set up and delivery in their respective channels
  • Partner with marketing, operations and external partner teams to understand campaign objectives, develop go to market execution and testing plans, and implement marketing campaigns (including offer constructs and execution strategy for new offers, product launches, and refreshes) to engage customers across owned and partner channels
  • Collaborate with stakeholders on creative review process, owning reviews with internal stakeholders and approvals with brand, legal and compliance
  • Develop and maintain campaign execution calendars and track team capacity
  • Manage end-to-end campaign execution for one or more channels in periods of high marketing volume
  • Uphold our control management priorities by driving operational excellence across our risk management process
  • Assist with onboarding and training of new contractors and peers, mentoring on ways of working and best practices
  • Maintain expertise in Marketingforce and support new platform enhancements and integration

Requirements

  • Project management experience and organization skills, with the ability to manage tight and evolving timelines across multiple priorities to deliver flawless execution
  • Strong attention to detail, serving as a process-focused thinker
  • Effective written and verbal communication skills, building and leveraging relationships to create solutions
  • Strong mix of analytical and critical thinking skills to implement impactful solutions that drive results
  • High curiosity with a desire to learn and be part of a fast-paced, dynamic team
  • Demonstrate collaborative approaches to drive a project/initiative to completion, contributing to a team culture that promotes teamwork and fun
  • Bachelor\'s Degree Preferred

Nice To Have

  • Marketing campaign execution
  • Experience with onboarding and training is a plus
  • Bachelor\'s Degree Preferred

Benefits

  • We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones\' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities
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American Express

4.1 Glassdoor

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus

New York, NY, US
79K employees (3,751 in marketing)
81% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
99M
Monthly Google Ads Budget
$4.4M
Traffic Source Mix
Search
22.8%
Direct
71.5%
Referral
4.6%
Social
0.2%
Paid
0.8%

Headcount Trend

Current headcount: ~81.7K

Marketing Team

Marketing Team Size
3,046 (4% of company)
Median Career Experience
16 years
Median Tenure
10.8 years
Marketing Roles Posted (Last 30 Days)
27

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