Senior Analyst, Data Commercialization Strategy & Go-to-Market

Denver, CO (On-site)

$128K/yr – $193K/yrSenior LevelFull time

Posted 10 days ago

Job Summary

Own the data product go-to-market by shaping messaging, enablement, and partnerships across product, sales, and marketing to drive adoption and growth.

  • Identify priority segments and use cases through market research.
  • Develop commercialization plans and sales enablement materials.

Job Description

Responsibilities

  • Conduct market, customer, partner, and competitive research to identify priority segments, use cases, partnership opportunities, and emerging trends relevant to Worldpay’s data products.
  • Develop clear value propositions, positioning, messaging frameworks, customer narratives, and use cases that translate complex data capabilities into meaningful business value.
  • Build commercialization and marketing plans for data products and partner solutions, including target audiences, channels, content needs, launch activities, and engagement strategies.
  • Create high-quality sales and client-facing collateral, including presentations, solution overviews, one-pagers, customer stories, talking points, and other enablement materials.
  • Design and deliver training and engagement programs that help Sales, Partnerships, Product, Marketing, and other commercial stakeholders understand the market opportunity, product value, target use cases, and customer story.
  • Support external partner and customer engagement through tailored presentations, joint value propositions, commercialization materials, workshops, and market-facing programs.
  • Partner closely with Product, Data Science, Partnerships, Sales, and Marketing to ensure market insight and stakeholder feedback inform product positioning, launch priorities, and commercialization decisions.
  • Develop market assessments, business cases, and strategic recommendations that help leadership evaluate growth opportunities and prioritize investments.
  • Monitor market response, stakeholder feedback, content effectiveness, and commercialization results to refine messaging, enablement, and engagement plans over time.
  • Provide concise, executive-ready updates and recommendations on market trends, partner opportunities, customer needs, and commercialization progress.

Requirements

  • Experience in commercial strategy, product marketing, market intelligence, consulting, partnerships, sales enablement, or go-to-market roles.
  • Strong curiosity about markets, customers, partners, and how data products can solve real business problems.
  • Ability to synthesize market research, customer insight, and complex product information into clear value propositions, messaging, and actionable recommendations.
  • Excellent written, verbal, and visual communication skills, with experience creating polished presentations, collateral, training, and strategic narratives.
  • Comfort engaging with internal stakeholders, customers, and partners and adapting the story for different audiences.
  • Strong analytical and problem-solving skills, with the ability to assess market opportunities, competitive dynamics, and commercial potential.
  • Ability to influence and collaborate across Product, Data Science, Sales, Partnerships, and Marketing in a matrixed environment.
  • Highly organized and able to manage multiple workstreams, deadlines, and stakeholder needs with attention to detail.
  • A growth mindset and desire to deepen expertise in data commercialization, product strategy, partnerships, and go-to-market execution.

Preferred

  • Experience in payments, fintech, data, analytics, SaaS, advertising technology, marketing technology, or digital commerce is a plus.
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Worldpay

Worldpay is an industry leading payments technology and solutions company with unique capabilities to power omni-commerce across the globe. Our processing solutions allow businesses of all sizes to take, make and manage payments in-person and online from anywhere in the world. Annually, we process over 40 billion transactions across 146 countries and 135 currencies. We help our customers become more efficient, more secure and more successful.

Founded in 1993
Cincinnati, Ohio, USA
9.6K employees (228 in marketing)

Salaries

Posted range

$128K/yr – $193K/yr

Taken straight from the job posting.

See all Worldpay salaries

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