Senior Analyst - Cross Product Marketing

Responsibilities

• Own and evolve the Cross-Product marketing strategy, developing a cohesive curriculum that drives awareness, adoption, and sustained usage of Card features across the Small Business portfolio.
• Lead end-to-end campaign execution, from insight generation and audience segmentation through targeting, creative briefing, legal alignment, and deployment across email and digital channels.
• Design and deliver personalized, cross-channel customer journeys across email, landing page, and MYCA that drive meaningful engagement.
• Partner cross-functionally with Product, Analytics, Risk, Legal, Compliance, Marketing Operations, and external agencies to shape and execute integrated marketing initiatives.
• Drive Test & Learn and personalization strategies, including A/B testing, segmentation, and continuous optimization to improve campaign performance and customer experience.
• Own performance measurement, define KPIs, and translate campaign results into actionable insights and strategic recommendations that deliver measurable business impact.
• Leverage customer research, campaign insights, and product knowledge to continuously refine messaging, targeting strategies, and engagement approaches.
• Ensure marketing excellence and compliance, partnering closely with Legal and Compliance teams to deliver customer-centric and compliant communications.
• Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

Requirements

• 2+ years of experience in email and/or digital marketing with a demonstrated ability to drive engagement and measurable business outcomes (financial services experience is a plus).
• Proven ability to manage end-to-end campaigns, balancing strategic thinking with flawless execution.
• Strong analytical and problem-solving skills, with the ability to translate complex data into clear insights and actionable recommendations.
• Experience with personalization, segmentation, and Test & Learn frameworks to optimize marketing performance.
• Excellent project management skills with the ability to manage multiple priorities and operate effectively in a fast-paced environment.
• Strong stakeholder management and collaboration skills, with the ability to influence cross-functional partners in a matrixed organization.
• Demonstrated intellectual curiosity and strategic mindset, with a proactive approach to identifying opportunities and solving problems.
• Passion for delivering exceptional customer experiences, with a focus on helping Small Business customers succeed.
• Strong communication and storytelling skills, with the ability to clearly articulate ideas and present recommendations.
• Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

Preferred

• 2+ years of experience in email and/or digital marketing with a demonstrated ability to drive engagement and measurable business outcomes (financial services experience is a plus).
• Proven ability to manage end-to-end campaigns, balancing strategic thinking with flawless execution.
• Strong analytical and problem-solving skills, with the ability to translate complex data into clear insights and actionable recommendations.
• Experience with personalization, segmentation, and Test & Learn frameworks to optimize marketing performance.
• Excellent project management skills with the ability to manage multiple priorities and operate effectively in a fast-paced environment.
• Strong stakeholder management and collaboration skills, with the ability to influence cross-functional partners in a matrixed organization.
• Demonstrated intellectual curiosity and strategic mindset, with a proactive approach to identifying opportunities and solving problems.
• Passion for delivering exceptional customer experiences, with a focus on helping Small Business customers succeed.
• Strong communication and storytelling skills, with the ability to clearly articulate ideas and present recommendations.
• Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

Benefits

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities