Senior Analyst, Commerce Media (Programmatic)

Responsibilities

• As Senior Analyst , you’ll be responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation.
• You’ll identify and implement optimizations based on data analysis/trends and provide input in the construction of client decks and status documentation.
• You will also provide guidance and assist in training analysts.
• You will be expected to troubleshoot issues with publishers/platforms when they arise to find solutions.
• You will work within the full Commerce team to report results and foster client and vendor relationships.
• Most importantly, you must possess a strong inner drive to bring your knowledge and experience of managing display and full funnel campaigns across retailers and retail media networks.
• Day To Day Your Role Includes
• - Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Managers
• - Developing and maintaining strong relationships with platform and publisher partners in the industry – assist analyst in management of publisher/platform relationships
• - Ensuring that media deliverables meet and align with client goals and objectives

Requirements

• 2-4 years of programmatic digital ad experience, at an advertising agency, publisher, or ad tech provider.
• Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and Criteo, Target, Amazon, Walmart, Kroger, etc. display experience preferred)
• Knowledge of media planning and programmatic buying, and familiarity with TheTradeDesk or similar buying platforms.
• Strong data management/analytical skills – able to find the story in the data and bring forward in a digestible way
• Fluency with Microsoft Office (Word, PowerPoint, Excel)
• Strong knowledge of DSP platforms and active campaign optimization experience
• The ability to organize and manage detailed work
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
• A four-year college degree

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.