Senior Analyst, Commerce Media (Programmatic)

Responsibilities

• Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Managers
• Developing and maintaining strong relationships with platform and publisher partners in the industry – assist analyst in management of publisher/platform relationships
• Ensuring that media deliverables meet and align with client goals and objectives
• Assisting in the development of program strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy) and overseeing the translation of these strategies into final media recommendations
• Lead retailer and vendor RFPs, with attention to audience targeting strategy and use of best practices.
• Handling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization – guide analyst in proper procedures and be available resource for them
• Assisting in the development of client-facing campaign performance reports
• Contributing to the assessment of media offerings available and the formulation of proposals for new opportunities
• Managing Prisma campaign set up, platform insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Trafficking campaign tags into platform environments

Requirements

• 2-4 years of programmatic digital ad experience, at an advertising agency, publisher, or ad tech provider.
• Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and Criteo, Target, Amazon, Walmart, Kroger, etc. display experience preferred)
• Knowledge of media planning and programmatic buying, and familiarity with TheTradeDesk or similar buying platforms.
• Strong data management/analytical skills – able to find the story in the data and bring forward in a digestible way
• Fluency with Microsoft Office (Word, PowerPoint, Excel)
• Strong knowledge of DSP platforms and active campaign optimization experience
• The ability to organize and manage detailed work
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
• A four-year college degree

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.