Senior Analyst, Business Intelligence

Philadelphia, PA (Hybrid)

$73K/yr – $101K/yrSenior Level3+ years expFull time

Posted 1 day ago

Job Summary

Own the end-to-end BI workflow from data accuracy and partner collaboration to building insights, reports, and client deliverables.

  • Lead QA and data integrity across reporting tools
  • Mentor analysts and partner with BI leadership on deliverables

Job Description

Responsibilities

  • Ensure data accuracy across all reporting tools through quality assurance processes.
  • Engage with data partners to prepare, validate, and resolve data discrepancies.
  • Assist in creating measurement plans to assess brand performance.
  • Conduct industry research to provide benchmarks, market insights, and client reports.
  • Analyze media campaign data to generate insights and recommendations on audience behavior.
  • Collaborate with BI leadership to develop reports, presentations, and client deliverables.
  • Maintain strong relationships with internal teams, ensuring all BI-related data needs are met.
  • Train and mentor entry-level analysts on BI reporting platforms, including: - Google Display & Video 360 (DCM) - Data visualization tools (Datorama, Power BI, Tableau) - Search Ads 360/Google Ads - Social reporting (Facebook, Instagram, X/Twitter) - Web analytics (Analytics 360, Omniture) - Contribute to competitive analyses and best practice audits.
  • Actively participate in meetings, offering insights and strategic input.
  • Work independently while managing multiple deliverables in a fast-paced environment

Requirements

  • Bachelor’s Degree (preferably in a related field) is required
  • 2 to 3 years of work experience in data/analytics consulting and/or quantitative marketing/analysis (healthcare, pharmaceuticals and life sciences experience a plus)
  • Strong analytical skills, with the ability to translate data into strategic insights.
  • Ability to manage multiple priorities, meet deadlines, and work independently.
  • Understanding of multi-channel marketing and data-driven decision-making.
  • Proficiency in: - Time Management & Prioritization - Problem-Solving & Critical Thinking - Quantitative & Data Analysis
  • Hands on experience with digital analytics tools (Google Analytics, Omniture)
  • Power user of MS Excel; Proficiency in Word and PowerPoint is required

Preferred

  • Knowledge of statistical modeling techniques, segmentation, research, lifetime value and ROI a plus
  • Experience in program measurement (online and/or offline) and test design a plus

Benefits

  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Publicis Health Media

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.

Founded in 2012
Philadelphia, Pennsylvania, USA
800 employees (170 in marketing)

Salaries

Posted range

$73K/yr – $101K/yr

Taken straight from the job posting.

See all Publicis Health Media salaries

Traffic Signals

Monthly Visitors
3.3K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
31.1%
Direct
45.8%
Referral
7.3%
Social
14%
Paid
1.6%

Headcount Trend

Current headcount: ~800

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Senior Analyst, Business Intelligence

Publicis Health Media · Philadelphia, PA · Hybrid