Senior Analyst

Boston, MA (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 6 weeks ago

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Job Summary

Own multi-channel measurement and data storytelling for client and internal teams, turning analysis into actionable insights, dashboards, and test designs that influence marketing programs.

  • Analytics ownership: design, run, and interpret in-market tests and multi-source dashboards for senior audiences.
  • Measurement backbone: build comprehensive plans and QA measurement solutions with cross-functional partners.
  • Storytelling and optimization: translate data into client-ready recommendations and campaign improvements while staying ahead of media trends.

Job Description

  • Provide analytic services to both A&G's clients and internal teams
  • Design and conduct analyses in support of marketing initiatives encompassing channels including broadcast, out of home, website, online advertising, email, and search
  • Create holistic dashboards by pulling data from different data sources and websites for senior management presentations
  • Design and interpret the results of in-market tests
  • Partner with technical resources to guide and QA measurement solution implementations
  • Develop comprehensive measurement and analysis plans
  • Produce weekly and monthly reports (Excel, PowerPoint)
  • Develop dashboards for senior clients
  • Document existing processes and present suggestions for improvements
  • Consolidate and validate data; continuously explore the evolving media and measurement landscape
  • Bachelor's degree in Business, Finance, Statistics, Mathematics, Economics, or Marketing
  • 2-4 years of professional experience in direct marketing, online marketing, advertising, or consulting
  • Intellectually curious and a creative thinker
  • Strong quantitative and qualitative skills with proven data interpretation abilities
  • Excellent verbal and written communication skills for client-ready documents
  • Strong interpersonal skills and teamwork
  • Demonstrated time management and project management abilities
  • Experience with Microsoft PowerPoint, Word, Excel
  • Experience with a digital analytics solution (e.g., SiteCatalyst, HBX Analytics, Webtrends, Google Analytics, DART, Atlas)
  • Experience with one or more statistical analysis tools (e.g., SAS, SPSS, Stata) is a plus
  • Experience with one or more RDMS (e.g., Oracle, MS SQL Server) is a plus
  • Agency experience is a plus, especially client-facing
  • Experience with one or more statistical analysis tools a plus (e.g., SAS, SPSS, Stata)
  • Experience with one or more relational database management systems (RDMS) a plus (e.g., Oracle, MS SQL Server)
Allen & Gerritsen logo

Allen & Gerritsen

A&G is a fiercely independent advertising agency, founded in 1985 and headquartered in Boston & Philadelphia — the two cities where independence was born. We bring together Advertising, Media, Public Relations, Design and CX under one roof, working alongside ambitious marketing leaders to drive dramatic growth through dramatic shifts in how brands show up. For the past 40 years, we've been dedicated to helping brands be Unignorable.

Founded in 1985
Boston, Massachusetts, USA
133 employees (44 in marketing)