Senior AM, Demand Generation (B2B Digital Marketing) at LeadCoverage | Atlanta, GA

Senior AM, Demand Generation (B2B Digital Marketing)

Atlanta, GA (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 5 months ago

Job Summary

LeadCoverage Demand Gen lead role with direct client ownership and data-driven demand programs for B2B logistics, spanning multi-channel campaigns and AI-enhanced optimization.

Must-have: 4–7 years in B2B digital marketing/demand generation with client-management experience
Standout: HubSpot and analytics-driven optimization plus multi-channel execution
Standout: AI-forward approach and logistics/B2B context a plus

Job Description

Responsibilities

Serve as the primary client lead and strategic advisor
Translate business goals into data-driven demand generation strategies
Build and own quarterly and annual marketing plans
Lead client communication, reporting, and performance reviews
Plan and optimize multi-channel campaigns (Demand Gen, PR, paid search, email, content, ABM, and CRM data tracking)
Partner with internal teams to execute full-funnel programs
Leverage HubSpot and analytics tools to track performance and optimize campaigns
Ensure consistent, high-quality execution across all channels
Analyze KPIs including lead quality, conversion rates, and ROI
Identify opportunities to improve efficiency and scale performance

LeadCoverage

LeadCoverage is the premier supply chain go-to-market consulting group, dedicated to driving revenue growth for our clients. We specialize in crafting GTM strategies that are grounded in data-backed insights and sophisticated mathematical models. Our proven expertise transforms businesses into market leaders, ensuring they stay ahead of the competition and achieve sustained success.

Founded in 2012

Atlanta, Georgia, USA

33 employees (15 in marketing)

www.leadcoverage.com